# Influencer-Backed Cereals Mornflake and The Sidemen Partnered to Create Best Cereal By Laura McQuarrie | Published 2024-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-best-cereal References: [instagram](https://www.instagram.com/p/C4bVV7ziUQW/) & [bestbreakfasts.co](https://www.bestbreakfasts.co/)  Gen Z YouTube collective [The Sidemen](https://www.trendhunter.com/trends/best-cereal-ice-cream-crunch) partnered with British heritage oat cereal makers [Mornflake](https://www.trendhunter.com/trends/anytime-oat-crumbles) to create Best Cereal, a brand that shares craveable, school-approved flavors with added vitamins and minerals. The uncompromising cereals are low in saturated fat and a source of fibre, and they're available in varieties like Choco Crunch and Caramel Gold. Created by Gen Z for Gen Z—The Sidemen's audience of more than 21 million subscribers on YouTube—Best Cereal meet the demand for healthy, flavorful cereals for breakfasts and anytime snacks. Cereal holds a unique appeal due to its nostalgia factor and Gen Z consumes it in copious quantities, finding comfort in the familiar flavors of their childhood. Best Cereal recently became the UK's fastest-growing cereal brand when it launched earlier this year in [Tesco](https://www.trendhunter.com/trends/kelloggs-snack-range) supermarkets. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 75% | Freshness: 25% - Audience gender: 90% men, 10% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Influencer-branded Products:** Collaboration with popular influencers like The Sidemen offers an edge in brand recognition and consumer engagement. - **Healthy Convenience Foods:** The creation of cereals that are both nutritious and convenient caters to the rising health consciousness among younger consumers. - **Nostalgia-driven Marketing:** Appealing to the nostalgia of Gen Z through familiar childhood flavors taps into their emotional connection with food. ### Sectors Adopting This - **Food and Beverage:** The innovation of health-focused, influencer-backed cereals signifies evolving consumer preferences in the food sector. - **Influencer Marketing:** Partnerships between influencers and brands are reshaping marketing strategies and consumer purchasing behavior. - **Retail:** The rapid success of new products like Best Cereal highlights changes in retail dynamics and product placements. ## Related on Trend Hunter - [Crispy Smooth Filling Cereals](https://www.trendhunter.com/trends/best-filled-pillow-cereal.md) - [Limited-Edition Ice Cream Cereals](https://www.trendhunter.com/trends/best-cereal-ice-cream-crunch.md) - [Co-Branded Protein Cereals](https://www.trendhunter.com/trends/cardios.md) - [Footballer-Approved Cereal Ranges](https://www.trendhunter.com/trends/3bears-cereal.md) - [Creator-Endorsed Fruit Snacks](https://www.trendhunter.com/trends/bloxsnacks.md) - [Nostalgic Adult Nutrition Cereals](https://www.trendhunter.com/trends/eat-your-mouth-off-cereal.md) - [High-Protein Wholegrain Cereals](https://www.trendhunter.com/trends/multigrain-flakes.md) - [Collaboration YouTuber Meat Snacks](https://www.trendhunter.com/trends/meat-snacking-range.md) - [Health-Conscious Cereal Debuts](https://www.trendhunter.com/trends/purely-elizabeth-cereal.md)