# Charity-Supporting Eyewear Collections Eyeleos Debuted 'The Bertha' and 'The Liu' Metal Frames By Colin Smith | Published 2022-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-bertha References: [eyeleos](https://eyeleos.com/?a) 'Eyeleos,' the compassion-driven eyewear company that seeks to create a kinder world through charitable business practices, has unveiled 'The Bertha' and 'The Liu,' two [metal frames for glasses](https://www.trendhunter.com/trends/zenni-optical-introduced). These items are the first new product launch since the inception of Eyeleos late last year. In continuing the brand's founding charity initiative, 10% of the proceeds gained from the sale of these frames will be donated to charities around the world selected by the retailer. The Bertha is a chic, [thin, round frame](https://www.trendhunter.com/trends/specsavers-eyewear) that conveys a minimalist, modern look. The Bertha makes a pair of blue-light, prescription, or even sunglasses, less intrusive to the wearer's style. The Liu on the other hand has a [thicker, 1970s-inspired frame](https://www.trendhunter.com/trends/modern-retro-collection) with a straight top and an additional nose bridge to deliver a much bolder statement that draws attention to the eyewear it is paired with. Image Credit: Eyeleos ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 71% | Activity: 55% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Compassion-driven Eyewear:** Opportunity for eyewear brands to incorporate social responsibility and charitable initiatives in their brand identity. - **Charity-focused Business:** Opportunity for companies to integrate charitable donations into their business models, increasing customer trust and loyalty. - **Minimalist and Bold Eyewear:** Opportunity for eyewear brands to offer sleek, modern designs along with retro-inspired, attention-grabbing frames. ### Sectors Adopting This - **Eyewear:** Opportunity for eyewear companies to integrate socially responsible initiatives and unique frame designs to stand out in a crowded market. - **Fashion:** Opportunity for fashion brands to incorporate charitable donations into their business models and implementation of innovative eyewear design elements. - **Nonprofit:** Opportunity for nonprofits, social enterprises, and charities to partner with eyewear brands to leverage their customer bases and increase donations through collaborations. ## Related on Trend Hunter - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Slender Sculptural Glasses Launches](https://www.trendhunter.com/trends/xena-glasses.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Stylish Everyday Frames](https://www.trendhunter.com/trends/zenni-optical-introduced.md) - [Exclusive Collaborative Eyewear Frames](https://www.trendhunter.com/trends/thierry-lasry-and-joanna-czech.md) - [Diverse Premium Unisex Eyewear](https://www.trendhunter.com/trends/bru-eyewear.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Tortoise-Saving Glasses Capsules](https://www.trendhunter.com/trends/save-the-tortoise-collection.md)