# Feel-Good Social Experiments The Berry Company Took to the Streets to Inspire a #BerryGoodDay By Laura McQuarrie | Published 2016-10-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-berry-company References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/berry-company-hits-streets-makes-people-feel-good-latest-social-experiment/) & [youtube](https://www.youtube.com/channel/UC158DWNJcya_SjqacvFTJOg) The Berry Company, a family-run food business, recently took to the streets of London as part of a [social experiment](https://www.trendhunter.com/trends/simply-coffee-caf) to leave people feeling good first thing in the morning. As The Berry Company reports: "8:12 am has been identified as the time by which you know whether or not your day will be a good one." In order to help people have a #BerryGoodDay on a morning that started off as rainy, the company sent out a man with an umbrella in the hopes of cheering people up. Unfortunately this did not go as planned and the public seemed hardly receptive, which called for a change in tactics. During the second half of the stunt, [spirits were successfully lifted](https://www.trendhunter.com/trends/angry-orchards-latest-campaign) with [free huge, high fives](https://www.trendhunter.com/trends/is-this-seat-taken-campaign) and signs that read: "Honk if you're happy!" ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Feel-good Experiences:** Creating memorable and uplifting experiences to improve people's moods and well-being. - **Social Experiment Marketing:** Using interactive and unexpected social experiments as a marketing strategy to engage with consumers. - **Emotional Resonance:** Exploring ways to evoke positive emotions and connect with audiences on a deeper level. ### Industries Being Reshaped - **Food and Beverage:** Leveraging unique experiences and emotional connections to enhance brand perception and loyalty. - **Marketing and Advertising:** Incorporating social experiments as a disruptive marketing tactic to capture consumer attention and drive engagement. - **Wellness and Self-care:** Utilizing feel-good experiences to promote mental well-being and self-care practices. ## Related on Trend Hunter - [Mood-Boosting Cafe Pop-Ups](https://www.trendhunter.com/trends/skittles-house-of-joy.md) - [Berry-Flavored Sharing-Friendly Candies](https://www.trendhunter.com/trends/mentos-feeling-berry-good.md) - [Serotonin-Boosting Billboards](https://www.trendhunter.com/trends/soglar.md) - [Colorful Sampling Windows](https://www.trendhunter.com/trends/pink-refresh-window.md) - [Do-Good Pizza Taste Tests](https://www.trendhunter.com/trends/good-tastes-better-social-experiment.md) - [Feel-Good Kombucha Pop-Ups](https://www.trendhunter.com/trends/komboomcha-box.md) - [Interactive Outdoor Candy Activations](https://www.trendhunter.com/trends/haribo-hide-n-seekers.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Smile-Focused Running Campaigns](https://www.trendhunter.com/trends/smile-20.md)