# Jammy Ice Cream Collections The Berries Series by Salt & Straw Features Huckleberries & More By Laura McQuarrie | Published 2025-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-berries-series References: [instagram](https://www.instagram.com/p/DLaQqoYMjld/?img_index=3) & [saltandstraw](https://saltandstraw.com/collections/monthly-menu-series/#06)  [Salt & Straw's](https://www.trendhunter.com/trends/berry-ice-cream) monthly rotating menu for July introduces The Berries Series, a berry ice cream collection exploring the sweet and jammy flavors of everything from wild-foraged huckleberries to marionberries. Inspired by Midwestern salad culture and the Japanese strawberry craze, Salt & Straw launched [Oishii](https://www.trendhunter.com/trends/infused-koyo-berry-salt) Strawberry Pretzel Salad. This treat builds on an indulgent base of cream cheese ice cream with crunchy pretzel crumble and a glossy jelly infused with vibrant Oishii berries. With something for every type of berry lover, The Berry Series also serves up a vegan-friendly [Banana Bread with Strawberry Jam](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series) flavor, featuring banana caramel coconut cream, strawberry jam ripples and pieces of GoNanas salted caramel banana bread in the mix. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 37% | Activity: 34% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Berry-infused Desserts:** Ice cream collections focusing on diverse berry flavors offer novel taste experiences, driven by consumers' growing appreciation for locally-sourced and foraged ingredients. - **Fusion Flavors in Frozen Treats:** Blending international culinary influences, such as Japanese strawberries with American dessert traditions, creates unique hybrid flavors that appeal to adventurous palates. - **Vegan and Dairy-free Innovations:** Developing plant-based ice creams with rich flavors and textures caters to the increasing demand for vegan-friendly desserts, making indulgence accessible to a broader audience. ### Sectors Adopting This - **Artisanal Ice Cream:** Boutique ice cream makers are pushing flavor boundaries with innovative ingredient combinations that highlight regional and seasonal specialties, transforming the frozen dessert market. - **Plant-based Foods:** As consumers seek healthier and more sustainable options, the plant-based sector is expanding into decadent and flavor-forward desserts, bridging indulgence and dietary preferences. - **Culinary Tourism:** Incorporating globally inspired ingredients into traditional desserts turns local food experiences into cultural explorations, attracting both local and international dessert aficionados. ## Related on Trend Hunter - [Berry Ice Cream Collections](https://www.trendhunter.com/trends/berry-ice-cream.md) - [Berry-Forward Ice Creams](https://www.trendhunter.com/trends/berry-ice-cream-series.md) - [Cornbread Berry Ice Creams](https://www.trendhunter.com/trends/huckleberry-cornbread-pudding.md) - [Pie-Inspired Ice Creams](https://www.trendhunter.com/trends/the-summer-pie-series.md) - [Picnic-Inspired Ice Creams](https://www.trendhunter.com/trends/summer-picnic-series.md) - [Chef-Crafted Ice Creams](https://www.trendhunter.com/trends/the-chef-series-by-salt-and-straw.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Floral Springtime Ice Creams](https://www.trendhunter.com/trends/the-flowers-series.md) - [Floral Ice Cream Collections](https://www.trendhunter.com/trends/the-may-flowers-series.md)