# The beON Concept by IED By TechnoGadget | Published 2007-03-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-beon-concept-by-ied References: [carbodydesign](http://www.carbodydesign.com/archive/2007/02/01-beon-concept-by-ied/) The students of the 4th RSP Master in Transportation Design introduce the beon concept at the Geneva International Motor Show 2007. It is a [two seater off-road sports car](https://www.trendhunter.com/trends/elevated-velocity) intended to travel over [deserts, beaches and wild terrains](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept) plus settling the urban jungles, giving its passengers the finest interior pleasure with the chance of enjoying the sight outside the cockpit. It's perfectly matched for travel in intense environments, letting nature to be experienced with the utmost independence and in the most daring way. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 38% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Off-road Sports Cars:** Disruptive innovation opportunities exist in developing off-road sports cars that offer luxurious interiors and the ability to traverse both rugged terrains and urban environments. - **Experiential Travel:** Disruptive innovation opportunities exist in creating vehicles that provide passengers with the ultimate interior pleasure while also allowing them to fully experience and appreciate the surrounding natural environments. - **Independent Exploration:** Disruptive innovation opportunities exist in designing vehicles that enable individuals to explore and navigate intense environments with complete independence and the freedom to embrace daring adventures. ### Where This Applies - **Automotive Industry:** The automotive industry can explore the development of off-road sports cars that combine luxury with versatile capabilities for both rugged and urban travel. - **Travel and Tourism Industry:** The travel and tourism industry can take advantage of the concept of experiential travel by offering unique vehicles and transportation options that enhance the overall travel experience. - **Outdoor Adventure Industry:** The outdoor adventure industry can tap into the market of independent exploration by creating vehicles specifically designed for navigating intense and challenging environments. ## Related on Trend Hunter - [Rugged Off-Road Concept Vehicles](https://www.trendhunter.com/trends/jeep-dune.md) - [Adventurous Pint-Sized EVs](https://www.trendhunter.com/trends/opel-rocks-electric-extreme-concept.md) - [Escapism Electric Vehicle Concepts](https://www.trendhunter.com/trends/trekker-concept-vehicle.md) - [Exploratory Off-Road Vehicle Concepts](https://www.trendhunter.com/trends/offroad-vehicle-concept.md) - [Water-Ready Sports Car Concepts](https://www.trendhunter.com/trends/citron-above-and-under.md) - [Road-Ready Dune Buggy Concepts](https://www.trendhunter.com/trends/fordzilla-hypervan.md) - [Turtle-Inspired Sleek Automobiles](https://www.trendhunter.com/trends/vision-imobility.md) - [Sophisticated Adventure Vehicle Designs](https://www.trendhunter.com/trends/gran-equator.md) - [Digital Nomad Concept Cars](https://www.trendhunter.com/trends/multipurpose-car.md)