# Doggy Shoe Cleaners The Benny Brush Cleans Shoes with a Canine Touch By Jamie Danielle Munro | Published 2011-05-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-benny-brush References: [theawesomer](http://theawesomer.com/benny-brush/100020/) & [differentselection](http://www.differentselection.com/en-be/accessories-c125/benny-brush-shoeshine-boy-p423.html) If you have a problem with [keeping your shoes clean](https://www.trendhunter.com/trends/boot-bananas) on a daily basis, then the Benny Brush may definitely be the perfect item for you. The Benny Brush keeps your footwear shiny through a rotating brush belly so you can even ensure cleanliness before taking your shoes off after a long hard day at work. The brush is a mix of [natural hair and polyamide](https://www.trendhunter.com/trends/altesse-studio-hairbrush) and even comes with a [wagging tail](https://www.trendhunter.com/trends/refresh-mist), so you know Benny is just as satisfied as you are. Considering how shoe-cleaners aren't that easy to come by in the busy city, this Benny Brush may just do the trick in ensuring you look your spiffiest. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 20% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Shoe Cleaning Innovation:** The Benny Brush demonstrates a disruptive innovation opportunity in the shoe cleaning industry with its unique combination of a rotating brush belly and a mix of natural hair and polyamide materials. - **Convenient Shoe Care:** The Benny Brush addresses the need for convenient shoe cleaning solutions in urban areas where shoe-cleaners may not be easily accessible, presenting a potential disruptive innovation opportunity in the urban lifestyle sector. - **Interactive Cleaning Products:** The inclusion of a wagging tail in the Benny Brush showcases the potential for interactive cleaning products, creating a new market opportunity for innovative and user-friendly cleaning solutions. ### Who This Affects Most - **Shoe Cleaning:** The Benny Brush is a disruptive innovation opportunity within the shoe cleaning industry, offering a convenient and efficient solution to keeping footwear clean and shiny. - **Urban Lifestyle:** The Benny Brush taps into the urban lifestyle sector by providing a convenient shoe cleaning option for city dwellers who may not have easy access to shoe-cleaners, paving the way for disruption in the urban consumer goods market. - **Cleaning Products:** The interactive features of the Benny Brush open up possibilities for disruptive innovation within the cleaning products industry, combining functionality with novelty to create unique and engaging cleaning solutions. ## Related on Trend Hunter - [Dental Health Dog Toys](https://www.trendhunter.com/trends/woof-bite-n-brush.md) - [Chic Shoe Care Appliances](https://www.trendhunter.com/trends/shoe-styler.md) - [Pet Hair-Collecting Tools](https://www.trendhunter.com/trends/layer-brush.md) - [Two-in-One Shoe Cleaner Devices](https://www.trendhunter.com/trends/shoe-dryer-and-deodorizer.md) - [High-End Dog Grooming Tools](https://www.trendhunter.com/trends/dyson-groom-tool-brush.md) - [Detangling Pet Brushes](https://www.trendhunter.com/trends/pet-teezer.md) - [Pet-Specific Handheld Vacuums](https://www.trendhunter.com/trends/blackdecker-furbuster.md) - [Electrolytic Dog Toothbrushes](https://www.trendhunter.com/trends/dog-toothbrush.md) - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md)