# Mental Health Surveys The Benevolent is Hoping to Understand Mental Health in the Drinks Industry By Justin Lam | Published 2018-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-benevolent References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/03/the-benevolent-launches-mental-health-survey-aimed-at-uk-drinks-industry/) & [uk.focusvision](https://uk.focusvision.com/survey/selfserve/19b7/171205) UK-based charity organization The Benevolent has recently launched an online [mental health survey](https://www.trendhunter.com/trends/carlton-cards) to better understand difficulties experienced in the drinks industry. Launched as the #NotAlone campaign, The Benevolent hopes to use this research to encourage stigma-free conversation about mental health in the drinks industry. The survey will be entirely anonymous and will not feature any questions restricted to class, race, gender, sexual or religious orientation. The Benevolent survey was commissioned to Wine Intelligence, who will compile and analyse all the data offered to them. Those that participate in the survey will be able to win certain prizes such as, a gold membership to the [Daily Drinker Wine Club](https://www.trendhunter.com/trends/daily-crunch) and a case of six bottles of wine delivered every three months for a year, worth £290. The gifts are being offered by [Victoria](https://www.trendhunter.com/trends/victoria-pineapple-barrel-finished-whiskey) and Caspar Bowes of Bowes Wine. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Mental Health Awareness:** The drinks industry can invest in mental health resources and support systems to address the difficulties reported in the survey. - **Stigma-free Culture:** Creating a stigma-free culture in the drinks industry can improve mental health and well-being of employees and inspire positive change. - **Online Research and Data Collection:** Using online research and data collection methods can make it easier and more accessible to collect valuable insights on mental health in different industries. ### Sectors Adopting This - **Beverage Industry:** The survey and research by The Benevolent can pave the way for other beverage companies to prioritize mental health resources and support systems for their employees. - **Charity Organizations:** Charity organizations can use online research and data collection methods to create surveys that could lead to new initiatives and partnerships. - **Wellness and Mental Health Industry:** By leveraging survey and data collection methods, the wellness and mental health industry can create tailored solutions and services to meet the needs of the drinks industry. ## Related on Trend Hunter - [Action-Oriented Mental Health Initiatives](https://www.trendhunter.com/trends/tuned-in-to-mental-health.md) - [Community-Building Wine Platforms](https://www.trendhunter.com/trends/curious-vines.md) - [Holiday Mental Health Campaigns](https://www.trendhunter.com/trends/walkers-mental-health-awareness-campaign.md) - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Forward-Thinking Mental Health Studies](https://www.trendhunter.com/trends/canadawide-study.md) - [Peer-to-Peer Conversation Campaigns](https://www.trendhunter.com/trends/real-tea-real-talk.md) - [Wine Personality Test Kits](https://www.trendhunter.com/trends/wine-personality-test.md) - [Conversation Starter Crisps](https://www.trendhunter.com/trends/spicy-cheese-chips.md)