# Beet-Based BBQ Sauces The Beet Goes On is a Sweet & Smoky Healthier Barbecue Sauce Alternative By Laura McQuarrie | Published 2022-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-beet-goes-on References: [specialtyfood](https://www.specialtyfood.com/news/article/winter-show-exhibitors-shake-dressing-category/) & [boldpalatefoods](https://www.boldpalatefoods.com/our-products)  At the 2022 Winter Fancy Food Show, [Bold Palate Foods](https://www.trendhunter.com/trends/circle-k-and-monster-energy) will be among the exhibitors debuting new products, including a [beet-based barbecue sauce](https://www.trendhunter.com/trends/miso-teriyaki-bbq-sauce) called The [Beet](https://www.trendhunter.com/trends/beet-salad-swirl) Goes On. This healthier barbecue sauce product is made with a base of hibiscus tea, plus balsamic vinegar and beetroot powder, and other ingredients for a sweet, smoky and slightly zingy flavor. Bold Palate’s Founder and CEO Kate Mann says, "The high fat and caloric content of oil, egg yolks, mayonnaise, and other ingredients found in so many dressing recipes can drag down the nutritional benefits of a salad." Other interesting plant-based dressings from the brand include the tangy No Cows on this Ranch; zesty Hint of Harissa; and Apple Spice Vinaigrette, a sweet and fruity dressing with a hint of garlic. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 25% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based BBQ Sauces:** The increasing popularity of plant-based diets creates an opportunity for innovative, healthier BBQ sauce options made from plant-based ingredients like beetroot powder and hibiscus tea. - **Functional Food Ingredients:** Using functional food ingredients like beetroot powder in sauces not only adds unique flavor profiles, but also provides added health benefits for health-conscious consumers. - **Innovative Salad Dressings:** Bold Palate Foods' focus on healthier salad dressings presents an opportunity for disruptive innovation in the salad dressing industry with unique and healthier ingredients or alternatives to commonly used ingredients like oil and mayonnaise. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the growing demand for plant-based and healthier options, as seen through the launch of Bold Palate Foods' beet-based BBQ sauces and other plant-based dressings. - **Health and Wellness:** The health and wellness industry can benefit from the use of functional food ingredients like beetroot powder in sauces and dressings that provide additional health benefits beyond just taste. - **Consumer Packaged Goods:** The use of plant-based and functional food ingredients in Bold Palate Foods' products signals an opportunity for disruptive innovation in the consumer packaged goods industry with unique and healthier ingredients or alternatives to traditional products. ## Related on Trend Hunter - [Plant-Based Spiced Sauces](https://www.trendhunter.com/trends/spicy-bbq-sauce.md) - [Sugar-Free BBQ Sauces](https://www.trendhunter.com/trends/classic-honey-bbq-sauce.md) - [Beet Jerky Snacks](https://www.trendhunter.com/trends/beet-jerky.md) - [Health-Focused Condiments](https://www.trendhunter.com/trends/healthfocused-condiments.md) - [White BBQ Sauces](https://www.trendhunter.com/trends/white-bbq-sauce.md) - [Root Beer BBQ Sauces](https://www.trendhunter.com/trends/ps-seasoning-root-beer-bbq-sauce.md) - [Functional Sauce Brands](https://www.trendhunter.com/trends/shes-the-sauce.md) - [Full-Flavor Protein Sauces](https://www.trendhunter.com/trends/saucified.md) - [Wood-Smoked Plant-Based Meats](https://www.trendhunter.com/trends/smoked-plant-based-meat.md)