# Transformative Beer-Making Machines The Beer Bar Turns Sparkling Water into Home-Crafted Beer By Katherine Pendrill | Published 2016-06-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-beer-bar References: [eater](http://www.eater.com/2016/5/31/11818416/sodastream-beer-bar) & [prnewswire](http://www.prnewswire.com/news-releases/sodastream-launches-homemade-beer-system-300276600.html) SodaStream has expanded beyond cola with the introduction of a new product called 'The Beer Bar.' With the rise of craft brewing, many consumers have become interested in the process of making beer at home. This device simplifies the home-brewing experience so that more people can enjoy home-crafted beer. The Beer Bar is a [carbonator](https://www.trendhunter.com/trends/aer1-system) that is designed to turn [sparkling water](https://www.trendhunter.com/trends/smeg-soda-maker) into a beer concentrate. The beer produced by the machine has been dubbed 'Blondie' and it is described as having "a smooth authentic taste and a hop filled aroma." The home-brewing machine is similar to products such as the PicoBrew, which uses pre-packaged pods to make home-crafted beer. While only available in Germany and Switzerland, the at-home brewing machine gives consumers an easy way to experiment with the process of making beer at home. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 78% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Why This Trend Is Growing - **Home Brewing Machines:** The rise of craft brewing has created an opportunity for home brewing machines to simplify the beer-making process for consumers. - **Carbonation Technology:** Carbonation technology advancements are enabling the transformation of sparkling water into beer concentrate, providing convenient options for home-crafted beer. - **Pod-based Brewing Systems:** Pod-based brewing systems, like The Beer Bar and PicoBrew, offer a simplified and streamlined approach to making beer at home, showcasing the potential for innovation in the home brewing industry. ### Industries Being Reshaped - **Craft Brewing:** Craft brewing industry can embrace home brewing machines as an opportunity to attract more consumers and expand their customer base. - **Carbonated Beverages:** The carbonated beverages industry can explore the potential of carbonation technology to diversify their product offerings and meet consumer demands for convenient, home-crafted options. - **Appliances & Kitchenware:** The appliances and kitchenware industry can tap into the market for pod-based brewing systems, presenting opportunities for innovative home brewing appliances that cater to consumer preferences. ## Related on Trend Hunter - [Molecular Beer Printers](https://www.trendhunter.com/trends/molecular-beer-printer.md) - [Automated Beer-Brewing Systems](https://www.trendhunter.com/trends/home-brewing-machine.md) - [At-Home Beer Keg Machines](https://www.trendhunter.com/trends/athome-beer-keg-machine.md) - [Carbonated Beverage Machines](https://www.trendhunter.com/trends/sodastream-art-1.md) - [Customized Sparkling Water Makers](https://www.trendhunter.com/trends/sodastream-art.md) - [Drink-Carbonating Beverage Appliances](https://www.trendhunter.com/trends/sodastream-mix.md) - [Carbonated Beverage Makers](https://www.trendhunter.com/trends/the-infizz-fusion.md) - [Fermentation Brewing Home Appliances](https://www.trendhunter.com/trends/kombu-fermenstation.md) - [Ultrasonic At-Home Beer Dispensers](https://www.trendhunter.com/trends/guinness-microdraught-20.md)