<!-- canonical: https://www.trendhunter.com/trends/the-becoming -->
<!-- robots: noindex -->

# Cheerless Veiled Photography
Brendan Zhang's 'The Becoming' Photo Series is Very Gothic

By Meghan Young | Published 2011-01-09 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/the-becoming
References: [behance.net](http://www.behance.net/gallery/The-Becoming/895583) & [milkphotographie](http://www.milkphotographie.com)

'The Becoming' photo series has a very [Gothic feel](https://www.trendhunter.com/trends/gothic-revival) about it. Not only does this have to do with the [black, gauzy veil](https://www.trendhunter.com/trends/making-the-invisible-visible) that is present in almost all of the shots, but also with the Victorian edge that is brought about through [golden mask accents](https://www.trendhunter.com/trends/glass-001-artistry-mask) and skilled post-production.

Photographed by Brendan Zhang, 'The Becoming' photo series is absolutely beautiful at its core. The shoot was assisted by Fariz J.; model Margaret White had her hair and makeup done by Joanna Koh.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 95% | Activity: 89% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **Gothic-inspired Photography:** Opportunity for disruptive innovation in creating unique and atmospheric photo shoots with a Gothic aesthetic.
- **Veiled Fashion:** Disruptive opportunity to design and market fashion items featuring black, gauzy veils as a stylish and dramatic accessory.
- **Victorian-themed Post-production:** Opportunity for disruptive innovation in applying Victorian-inspired post-production techniques to enhance the aesthetic of photographs.

### Who This Affects Most

- **Fashion Photography:** Disruptive opportunity for fashion photographers to explore and incorporate Gothic elements and Victorian influences into their work.
- **Fashion Design:** Opportunity for disruptive innovation in designing fashion collections that combine elements of Gothic style and Victorian accents.
- **Beauty and Makeup:** Opportunity for disruptive innovation in developing makeup and hairstyling techniques that complement the Gothic and Victorian aesthetic.

## Related on Trend Hunter

- [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md)
- [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md)
- [Ethereal Light Designs](https://www.trendhunter.com/trends/peter-kovacsy.md)
- [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md)
- [Shadow-Inspired Trays](https://www.trendhunter.com/trends/lightware-series.md)
- [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md)
- [Handcrafted Flower Crown Collections](https://www.trendhunter.com/trends/handcrafted-flower-crown.md)
- [Gothic Smartphone Cases](https://www.trendhunter.com/trends/gothic-revival.md)
- [Illuminated Curtained Light Installations](https://www.trendhunter.com/trends/making-the-invisible-visible.md)
