# Virtual Body-Celebrating Workout Programs the be.come project Promotes Movement & Body-Neutrality By Elena Rahman | Published 2021-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-become-project References: [thebecomeproject](https://thebecomeproject.com/)  Finding the right workout plan can sometimes be intimidating, which is why the [be.come](https://www.trendhunter.com/trends/become) project has developed a virtual and body-neutral option. While the [body positivity movement](https://www.trendhunter.com/trends/body-appreciation-program) encourages self-love, its positive message can sometimes get lost through body transformation promotions. the be.come project focuses on body neutrality through its virtual workout program. The platform offers subscription-based fitness routines that celebrate the body's ability to move. Its workouts focus on approachability to celebrate the body in motion. The non-binary, queer-owned, investor-free small business is on a mission to spread body-neutrality to all. In addition to its virtual workout programs, the be.come project offers a range of movement tutorials to ensure that users understand the correct form. This prevents any injuries and promotes mindfulness throughout the user's practice. Image Credit: the be.come project ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 98% | Activity: 100% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Body-neutral Virtual Workout Programs:** Creating virtual workout programs that are focused on body neutrality to promote self-love through movement instead of body transformation. - **Approachable Fitness Routines:** Developing fitness routines that are easily accessible and approachable for all users regardless of their fitness level or body type. - **Mindful Fitness Practices:** Incorporating mindfulness practices into workout routines to promote a greater sense of well-being and mental health. ### Where This Applies - **Virtual Fitness:** Creating virtual fitness options that are focused on promoting body neutrality and mindfulness can disrupt the traditional fitness industry and attract a wider variety of users. - **Body-positive Activewear:** Developing activewear that promotes body neutrality and self-love through movement can disrupt the traditional activewear industry and create a more inclusive and accessible market. - **Investor-free Small Business:** Following in the footsteps of the be.come project, more small businesses can disrupt traditional industries by focusing on body neutrality and accessibility, and operating without investors. ## Related on Trend Hunter - [Celebratory Fitness Platforms](https://www.trendhunter.com/trends/become.md) - [Body Neutral Fitness Apps](https://www.trendhunter.com/trends/joyn.md) - [Virtual Group Fitness Platforms](https://www.trendhunter.com/trends/bodi.md) - [Feel-Good Fitness Programs](https://www.trendhunter.com/trends/saltair-1.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Upgraded Wellness Platforms](https://www.trendhunter.com/trends/wellness-platforms.md) - [Personalized Fitness Plans](https://www.trendhunter.com/trends/obe.md) - [Health-Focused Body Positivity Apps](https://www.trendhunter.com/trends/stories-with-substance.md) - [Unique Movement-Based Practices](https://www.trendhunter.com/trends/unique-movementbased-practice.md)