# Mindful Beauty Bars Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar' By Laura McQuarrie | Published 2015-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-beauty-bar References: [twitter](https://twitter.com/aveda/status/622843358843654144) & [wanderlust](http://wanderlust.com/festivals/squaw-valley/experience/) The Wanderlust festival in Squaw Valley is a celebration of all things that have to do with mindful living, from yoga to artisan crafts, food and products available at The Beauty Bar presented by [Aveda](https://www.trendhunter.com/trends/the-miraculous-pod). After sweating it out during a class, Aveda's beauty station served as a [spa-like atmosphere](https://www.trendhunter.com/trends/multisensory-wellness-experience) where yogis could retreat for complimentary refreshments and eco-friendly beauty products. The Beauty Bar invited attendees to indulge in a spiritual and sensory tune-up, especially with the aid of its balancing body Chakra mists. Although total health can't be attained from a single bottle, this [self-care station](https://www.trendhunter.com/trends/wellness-oasis) proved to be the perfect pairing to support the many other elements of the festival. This is especially true since many consumers are applying preventative practices and alternative remedies to all aspects of their lives in the search for wellness. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Mindful Living:** Creating beauty experiences that align with a mindful lifestyle. - **Eco-friendly Beauty:** Offering beauty products that are environmentally friendly and sustainable. - **Preventative Health:** Exploring self-care practices and alternative remedies for overall wellness. ### Industries Being Reshaped - **Beauty and Wellness:** Innovating beauty and wellness products and services that cater to the mindful living trend. - **Event Planning:** Creating immersive experiences for festivals and events that integrate health and beauty elements. - **Sustainability:** Developing eco-friendly practices and products in various industries, including beauty and wellness. ## Related on Trend Hunter - [Immersive Festival Haircare Activations](https://www.trendhunter.com/trends/dream-in-the-desert.md) - [Post-Concert Beauty Services](https://www.trendhunter.com/trends/postconcert-beauty.md) - [Self-Care Festival Activations](https://www.trendhunter.com/trends/remix-your-selfcare.md) - [Forest Bathing Beauty Pop-Ups](https://www.trendhunter.com/trends/tatcha-beauty-pop-up.md) - [Festive Skincare Pop-Ups](https://www.trendhunter.com/trends/byoma-wonderlab.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Experiential Haircare Pop-Ups](https://www.trendhunter.com/trends/the-miraculous-pod.md) - [Bodycare-Inspired Movement Sessions](https://www.trendhunter.com/trends/lush-hour.md) - [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md)