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# Creepy Geo-Tagging Applications
The Beat Website Tracks Instagram Photos

By Jordy E | Published 2013-01-03 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/the-beat
References: [gizmodo](http://www.gizmodo.com/5972425/this-instagram%20street-view-mash%20up-is-a-stalkers-wet-dream) & [sm.rutgers.edu](http://www.sm.rutgers.edu/thebea)

The [Rutgers Social Media Information Lab](https://www.trendhunter.com/trends/craig) has developed and released The Beat, a website that will now add geo-tags to [Instagram](https://www.trendhunter.com/trends/instagraph) photos. The tags are linked to [Google's](https://www.trendhunter.com/trends/google-find-my-device-network) Street View tool, pairing the snapshots with images of the exact region in which they were taken.

Precise addresses are written across the top of the pictures. The feature takes online sharing to new levels, eliminating a crucial sense of privacy.

Users of The Beat can direct their searches in accordance with hashtags, allowing followers of the site to obtain a series of locations that are sorted in accordance with a specific theme. It is in this way that followers have tracked Christmas trees, sandwiches and even girls clad in pink bikinis.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 18% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Key Themes Behind This Trend

- **Privacy-conscious Social Media:** Developing social media platforms that prioritize user privacy while still offering engaging features and functionalities.
- **Augmented Reality Integration:** Incorporating augmented reality technology into social media platforms to enhance user experiences and create new interactive possibilities.
- **Theme-based Location Tracking:** Creating tools and platforms that allow users to track and explore specific themes or topics based on location data.

### Where This Applies

- **Social Media:** Exploring innovative ways to make social media platforms more secure, private, and personalized for users.
- **Augmented Reality:** Developing AR technologies and solutions that can be integrated into various industries, including social media, for immersive digital experiences.
- **Location-based Services:** Creating location-based tools and applications that offer personalized, theme-based experiences for users to explore and discover new places.

## Related on Trend Hunter

- [Location Tagging Cameras](https://www.trendhunter.com/trends/geoclick.md)
- [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md)
- [Safety-Oriented Social Tools](https://www.trendhunter.com/trends/instagram-10.md)
- [AI Image Location Search](https://www.trendhunter.com/trends/ai-image-location-search.md)
- [Photo Location Finders](https://www.trendhunter.com/trends/findpiclocation.md)
- [Anti-Stalking App Features](https://www.trendhunter.com/trends/tile.md)
- [Real-Time Social Maps](https://www.trendhunter.com/trends/social-maps.md)
- [Local Social Media Feeds](https://www.trendhunter.com/trends/tiktok-local-feed.md)
- [Social Media Dating Profiles](https://www.trendhunter.com/trends/likelike.md)
