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# Digital Interactive Poetry
The Beast by Laura Marling is an Animated Scrolling Poem

By Katherinev123 | Published 2012-01-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/the-beast-by-laura-marling
References: [creativereview](http://www.creativereview.co.uk/cr-blog/2012/january/laura-marlings-beast) & [the-bea.st](http://the-bea.st/)

Poetry and entertainment intertwine in 'The Beast' by Laura Marling. The Beast is a digital and interactive poem created by Marling, a well-known English folk musician, in collaboration with creative agency [Studio Juice](https://www.trendhunter.com/trends/whispering-mountains) and visual artist collective Shynola, describes Creative Review.

With theatrical narration provided by Gil, one of Marling's friends and from the band Old Crow Medicine Show, the stunning digital, animated poem features eye-catching, sketched illustrations by Shynola, in addition to animation and scrolling. A [dark fairytale-type story](https://www.trendhunter.com/trends/sleepless-beauty) of love and loss, The Beast by Laura Marling is based on her song of the same name, which appears on her latest album 'A Creature I Don't Know.'

Visit Marling's website to experience this innovative and interactive poem yourself.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 71% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Digital Interactive Poetry:** Opportunity for artists and poets to explore innovative ways of combining digital technology with traditional poetry forms.
- **Animated Scrolling Poem:** Potential for poets and visual artists to collaborate on creating immersive and visually stunning digital poem experiences.
- **Integration of Music and Poetry:** Space for musicians and poets to experiment with combining music, narration, and poetry to enhance storytelling.

### Who This Affects Most

- **Creative Agency:** Opportunity for creative agencies to develop interactive poetry projects for clients looking to combine art, technology, and storytelling.
- **Visual Arts:** Potential for visual artists to contribute to the creation of animated and visually captivating digital poems.
- **Music Industry:** Space for musicians to explore the fusion of music, narration, and poetry to create unique and engaging audiovisual experiences.

## Related on Trend Hunter

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- [AI Sound Installations](https://www.trendhunter.com/trends/ai-sound-piece.md)
- [Poignant Multimedia Art Installations](https://www.trendhunter.com/trends/multimedia-art-installation.md)
- [Polaroid-Inspired Poetry Cameras](https://www.trendhunter.com/trends/poetroid.md)
