# High-Visibility Cyclist Reflectors THE BEAM 'Wheel Flash' Reflectors are Functional Yet Discreet By Michael Hemsworth | Published 2020-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-beam-wheel-flash References: [yankodesign](https://www.yankodesign.com/2020/11/19/wheel-flashs-bike-reflectors-could-potentially-save-thousands-of-lives-each-year/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [thebeam-europe](https://thebeam-europe.com/collections/accessoires/products/wheel-flash) THE BEAM 'Wheel Flash' reflectors are a [safety-focused accessory solution for cyclists](https://www.trendhunter.com/trends/cyclist-safety1) that will provide them with a way to drastically increase their visibility without changing the look of their ride in the process. The reflectors come pre-cut and ready to use, and are intended to be positioned onto the wheel rims where they will provide riders with a way to keep visible from both sides. This functionality, paired with [reflectors in the front and rear](https://www.trendhunter.com/trends/scoutlite-blinko), could help to [prevent side collisions](https://www.trendhunter.com/trends/garmin-varia-rearvue-820) from occurring by helping motorists to see them from every angle. THE BEAM 'Wheel Flash' reflectors weigh as much as a sheet of paper to ensure they won't add too much additional heft to the bike and have a Red Dot Design Award-winning construction. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 73% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **High-visibility Reflectors:** Disruptive innovation opportunity: Develop high-visibility reflectors for other modes of transportation, such as scooters or skateboards. - **Safety-focused Accessories:** Disruptive innovation opportunity: Create safety-focused accessories for other outdoor activities, such as running or hiking. - **Discreet Visibility Solutions:** Disruptive innovation opportunity: Design discreet visibility solutions for other industries, such as construction or emergency response. ### Industries Being Reshaped - **Cycling Accessories:** Disruptive innovation opportunity: Develop innovative cycling accessories that combine style and safety. - **Automotive Safety:** Disruptive innovation opportunity: Create groundbreaking safety solutions for automobiles, focusing on preventing side collisions. - **Outdoor Gear:** Disruptive innovation opportunity: Design cutting-edge outdoor gear that enhances safety while maintaining a sleek aesthetic. ## Related on Trend Hunter - [Stylish Safety Stickers](https://www.trendhunter.com/trends/bike-helmet-reflective-star-decals.md) - [Gesture-Controlled Turn Signal Armbands](https://www.trendhunter.com/trends/flasher-armbands.md) - [Omnidirectional Bike Lights](https://www.trendhunter.com/trends/vis-lightpool-taillight.md) - [Cyclist Safety Light Projectors](https://www.trendhunter.com/trends/bike-safety-device.md) - [Tech-Enhanced Safety Bike Lights](https://www.trendhunter.com/trends/rear-bike-light.md) - [Synced Bike Light Systems](https://www.trendhunter.com/trends/bike-light-system.md) - [Space-Saving Cyclist Lights](https://www.trendhunter.com/trends/rydesafe-headtube-bike-light.md) - [Light-Equipped Cyclist Dash Cams](https://www.trendhunter.com/trends/bike-dash-cam.md) - [Award-Winning High-Performance Bike Lights](https://www.trendhunter.com/trends/highperformance-bike-light.md)