# Experiential Cocktail Tastings The Bazaar by José Andrés' Bazaar Bar Flights are Interactive By Laura McQuarrie | Published 2018-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-bazaar-by-jose-andres References: [foodandwine](https://www.foodandwine.com/news/bazaar-jose-andres-cocktail-tasting) & [sbe](https://www.sbe.com/restaurants/locations/thebazaar-beverlyhills/) Los Angeles' The Bazaar by José Andrés recently unveiled a new six-drink Bazaar Bar Flights tasting experience, which takes place over the course of an hour with [specialty, interactive drinks](https://www.trendhunter.com/trends/immersive-tasting-experience). The [experiential cocktail tasting](https://www.trendhunter.com/trends/the-cauldron-nyc) begins with G&T Spheres, but not before spritzing one's mouth with a liquid-filled perfume bottle. Following this, some of the other drinks that can be found on the tasting menu include Ramos Gin Fizz with egg white foam, Ben Franklin’s Milk Punch and [Smoke in the Water](https://www.trendhunter.com/trends/whiskey-row-distillery), which comes alive as a combination of Scotch, fruit and fire. Sine the food served at The Bazaar by José Andrés is always a talking point, an opportunity presented itself for guests to see the drinks served at the establishment in the same awe-inspiring way. Image Credit: Dustin Downing ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Experiential Cocktail Tastings:** Opportunity for innovative cocktail experiences that engage multiple senses and incorporate interactive elements. ### Industries Being Reshaped - **Hospitality:** Hotels, restaurants, and bars can enhance customer experiences by offering interactive and immersive cocktail tastings. ## Related on Trend Hunter - [Transformative Cocktail Menus](https://www.trendhunter.com/trends/metamorphosis-menu.md) - [Sensorial Cocktail Menus](https://www.trendhunter.com/trends/texture-is-everything.md) - [Globally Inspired Cocktail Menus](https://www.trendhunter.com/trends/wanderlust-menu.md) - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Hospitality Drink Experiences](https://www.trendhunter.com/trends/the-west-hollywood-edition.md) - [Multi-Sensory Cocktails](https://www.trendhunter.com/trends/multisensory-cocktail.md) - [Experience Cocktail Workshops](https://www.trendhunter.com/trends/spirithouse-toronto.md)