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# Puzzle Game-Enhancing Apps
The Battle Club for Kids Bridges the Physical & Digital World

By Laura McQuarrie | Published 2020-02-20 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/the-battle-club
References: [toyfair.vporoom](http://toyfair.vporoom.com/SmartToysAndGames/SMARTGAMES-LIVE-INTRODUCES-THE-BATTLE-CLUB-BRINGING-A-VIRTUAL-EXPERIENCE-TO-PHYSICAL-GAMES-AND-A-MULTIPLAYER-MODE#assets_all) & [SmartGamesUSA](http://www.SmartGamesUSA.com)

The Battle Club By SmartGames Live is a new app that will be unveiled at the New York Toy Fair to enhance SmartGames' range of [puzzle games](https://www.trendhunter.com/trends/colormix) with [virtual experiences](https://www.trendhunter.com/trends/mixedreality-puzzle-game). With this app, kids will be able to select one of three game modes or choose a challenge and begin playing with the physical game before them. Using the app, kids will find themselves racing against time or [competing against friends](https://www.trendhunter.com/trends/crossplay) to experience gameplay like never before. Like a classic arcade experience, The Battle Club tracks and records a player's results, which is sure to inspire players to beat their best score.

When The Battle Club launches, a trio of SmartGames—Asteroid Escape, Color Catch and Cube Puzzler Go—will be available, with more to come in the future.

Image Credit: SmartGames

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 24% | Activity: 10% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Physical-digital Integration:** The trend of integrating physical and digital experiences continues with puzzle game-enhancing apps like The Battle Club.
- **Competitive Gameplay:** Apps like The Battle Club are tapping into the trend of competitive gameplay, allowing kids to compete against friends or themselves.
- **App-enhanced Products:** The rise of app-enhanced products, and specifically puzzle games with app capabilities like The Battle Club, is a trend worth noting in the toy industry.

### Industries Being Reshaped

- **Gaming:** The Battle Club app is disrupting traditional puzzle gaming by enhancing physical products with digital experiences.
- **Toy:** The Battle Club app is a disruptive innovation opportunity within the toy industry for companies looking to integrate the physical and digital play experience.
- **App Development:** The trend of app-enhanced products, like The Battle Club, presents an opportunity for app developers to collaborate with physical product manufacturers.

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