# Breast-Mimicking Baby Bottles The Bare Bottle Addresses Newborn Malnourishment and Stomach Pains By Meghan Young | Published 2015-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-bare-bottle References: [fastcompany](http://www.fastcompany.com/3035369/innovation-agents/how-a-bottle-is-helping-moms-breastfeed-longer) & [bittylab](http://www.bittylab.com) There are many reasons why mothers would opt to complement [breastfeeding](https://www.trendhunter.com/trends/the-feeding-room) with [bottle-feeding](https://www.trendhunter.com/trends/baby-feeding-essentials) or adopt the latter entirely and The Bare Bottle brings a couple of these reasons to light. Designed to mimic the breast as closely as possible, it helps ensure newborns are given as much nutrients as possible without the painful gas that commonly builds up when nursed on a bottle. Conceived by Priska Diaz, CEO of Bittylab, The Bare Bottle was created out of her own need. She reveals, "I learned about air vents, which eliminate the negative pressure in bottles caused by suction, but also let in air that babies then ingest, resulting in gas and colic. I thought, 'My breasts don't have air vents, why should baby bottles?' That was the million-dollar question." The Bare Bottle avoids that while also promoting a full latch on from babies. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 54% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Breast-mimicking Baby Bottles:** Disruptive innovation opportunity: Develop baby bottles that mimic the breast to ensure newborns receive optimal nutrients without the discomfort of gas. ### Who This Affects Most - **Baby Products:** Disruptive innovation opportunity: Create innovative baby products that address common issues faced by parents, such as newborn malnourishment and stomach pains. - **Healthcare:** Disruptive innovation opportunity: Integrate breast-mimicking technology into medical devices, such as feeding tubes, to improve nutrition and reduce discomfort for patients. - **Design and Engineering:** Disruptive innovation opportunity: Collaborate with designers and engineers to develop new materials and designs for baby bottles that closely mimic the breast and improve feeding experiences for infants. ## Related on Trend Hunter - [Anti-Colic Baby Bottles](https://www.trendhunter.com/trends/thyseed.md) - [Humanized Baby Formulas](https://www.trendhunter.com/trends/humanized-baby-formula.md) - [Smart-Designed Baby Bottle Warmers](https://www.trendhunter.com/trends/smartdesigned-baby-bottle-warmer.md) - [Reimagined Comfort-Focused Breast Pumps](https://www.trendhunter.com/trends/the-pump.md) - [Baby Bottle Plush Toys](https://www.trendhunter.com/trends/bottapals.md) - [Self-Warming Baby Bottle Systems](https://www.trendhunter.com/trends/ember-baby-bottle.md) - [Sustainable German Baby Lines](https://www.trendhunter.com/trends/super-pharm.md) - [Breastfeeding Booster Shields](https://www.trendhunter.com/trends/flow-nipple-shield.md) - [Self-Warming Baby Bottles](https://www.trendhunter.com/trends/yoomi-solace.md)