# Bike Brassieres The BarBra Keeps Your Hands Warm and Your Bike Geeky By Michael Hines | Published 2010-03-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-barbra References: [gizmag](http://www.gizmag.com/barbra-takes-the-breeze-off-cold-handed-cyclists/14338/picture/111526/) & [barbra](http://barbra.ca/index.html) The BarBra is the best thing to happen to [winter cyclists](https://www.trendhunter.com/trends/aerobag-system). Ever. This invention is so simple, yet so awesome. It begs the question, "Why didn't I think of this?" Well, you didn't think of the BarBra; an avid winter cyclist in Toronto named Hamish Greenland did. Greenland's design is essentially a waterproof nylon guard that covers up your handlebars. Still, sometimes simple is best. The BarBra is a must-have for [winter riders](https://www.trendhunter.com/trends/fingermittens). Even if it does make your bike look a *little* geeky. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Winter Cycling Gear:** The BarBra is just one example of innovative winter cycling gear that can keep cyclists warm and comfortable during cold weather rides. - **DIY Bicycle Accessories:** Hamish Greenland's invention of the BarBra highlights a growing trend of DIY bicycle accessories that can solve common cycling problems. - **Sustainable Cycling Solutions:** The BarBra's sustainability factor - it helps extend the lifespan of bike handlebars - can inspire more solutions to help reduce waste and increase durability in the bicycle industry. ### Sectors Adopting This - **Bicycle Industry:** The BarBra is just one example of innovative products that are addressing the needs of avid cyclists and creating new business opportunities. - **Outdoor Gear Industry:** The rise of winter cycling and the need for specialized gear, such as the BarBra, presents business opportunities for companies in the outdoor gear industry. - **DIY Industry:** The BarBra highlights a growing trend of DIY projects and accessories for bicycles, creating a niche market for those who enjoy customizing their rides. ## Related on Trend Hunter - [Sweat-Blocking Cyclist Accessories](https://www.trendhunter.com/trends/rockbros-bike-sweat-guard.md) - [App-Enabled Bike Handlebars](https://www.trendhunter.com/trends/smart-handlebar.md) - [Comfortable Stylish Bras](https://www.trendhunter.com/trends/sizeinclusive-bra.md) - [Bra-Preserving 3D-Printed Hangers](https://www.trendhunter.com/trends/bras-up.md) - [British Bicycle Apparel Collections](https://www.trendhunter.com/trends/brompton-bicycle.md) - [Space-Saving Cyclist Lights](https://www.trendhunter.com/trends/rydesafe-headtube-bike-light.md) - [Faux-Nipple Climate-Awareness Fashion](https://www.trendhunter.com/trends/ultimate-nipple-bra.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md)