# Doll-Themed Fashion Collections Bloomingdale’s Celebrates the Barbie Movie with New Capsule By Kalin Ned | Published 2023-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-barbie-movie References: [bloomingdales](https://www.bloomingdales.com/shop/fashion-lookbooks-videos-style-guide/shop-all?id=1199360&cm_sp=HEADER-_-BarbieTakeover)  The Barbie Movie has certainly gotten the entire world in a frenzy and many brands are cashing in on the Barbiecore trend. Recently, popular American upscale department store [Bloomingdale's](https://www.trendhunter.com/trends/godiva-spring-easter-collection) announced its partnership with Mattel Inc. and [Warner Bros.](https://www.trendhunter.com/trends/barbie-the-movie) on a celebratory Barbie-themed capsule. The Barbie the Movie x AQUA collection features apparel and accessories in a range of styles and colors. Available in both women's and girls' sizes, the capsule is being activated through a range of immersive experiences hosted by the department store. From July 13th until August 24th, Bloomingdale's is hosting a [Barbie DreamHouseTM](https://www.trendhunter.com/trends/barbie-x-aldo-2024) Pop-Up with a Shark-Beauty Styling Studio which will offer style touch-ups. On July 21st, the retail destination will honor the Barbie movie with a window takeover and a “Barbie’s Best Day Ever” Regional Pop-Up will occur on July 22nd only. Image Credit: Bloomingdale's ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 97% | Activity: 94% | Freshness: 17% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Barbiecore Trend:** Brands are cashing in on the Barbiecore trend and developing doll-themed fashion collections. - **Capsule Collaborations:** Upscale department stores are partnering with popular brands to create limited-edition capsules celebrating movies and iconic characters like Barbie. - **Immersive Experiences:** Retail destinations are creating immersive experiences such as pop-ups and styling studios to engage customers and drive foot traffic. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can create doll-themed fashion collections to tap into the Barbiecore trend and attract customers. - **Toy Manufacturing:** Toy manufacturers can collaborate with fashion retailers to create limited-edition doll-themed capsules and expand their product offerings. - **Event Planning:** Event planning companies can specialize in creating immersive experiences like pop-ups and styling studios to help brands engage with their target audience. ## Related on Trend Hunter - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md) - [All-Pink Corner Shops](https://www.trendhunter.com/trends/proper-x-barbie.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md) - [Cinematic Holiday Retail Pop-Ups](https://www.trendhunter.com/trends/wicked-good-holiday-campaign.md) - [Iconic Doll-Inspired Formalwear](https://www.trendhunter.com/trends/barbie-x-azazie.md) - [Film-Celebrating Pool Floaties](https://www.trendhunter.com/trends/funboy-x-barbie-the-movie-collection.md) - [Barbie Paint Collabs](https://www.trendhunter.com/trends/backdrop-x-barbie.md) - [Doll-Inspired Fashion NFTs](https://www.trendhunter.com/trends/barbie-doll-nfts.md) - [Doll-Inspired Movie Launches](https://www.trendhunter.com/trends/barbie-mattel-movies-new-releases.md)