# Local Ingredient Scotches Thew New The Balvenie The Edge Of Burnhead Wood Scotch is Premium By Michael Hemsworth | Published 2020-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-balvenie-the-edge-of-burnhead-wood References: [hiconsumption](https://hiconsumption.com/the-balvenie-edge-of-burnhead-wood-19-year-scotch-whisky/) & [thebalvenie](https://www.thebalvenie.com/stories/the-edge-of-burnhead-wood) The [Balvenie Edge Of Burnhead Wood](https://www.trendhunter.com/trends/colder-months) 19 Year [Single](https://www.trendhunter.com/trends/the-glendronach-cask-strength-batch-12) Malt Scotch Whisky has been created by the Dufftown, Scotland-based distillery as a premium libation that will satisfy drinkers looking for an authentic spirit to sip a snifter of. The scotch was created back in 2000 when the Estate Manager at the time sourced fresh heather from the nearby Burnhead Wood on the Conval Hills. The heather was processed and paired with barley that was also grown on the property along with Robbie Dhu spring water before being aged for 19 years. This make the spirit a product made entirely with local ingredients that is sure to satisfy connoisseurs on the hunt for a new [premium option to try out](https://www.trendhunter.com/trends/exclusive-single-malt-scotch-whiskies). The Balvenie Edge Of Burnhead Wood 19 Year Single Malt Scotch Whisky is priced at around $320 a bottle. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Local Ingredients:** The use of locally sourced ingredients is a trend that offers disruptive innovation opportunities in the spirits industry. - **Premium Libations:** The demand for premium spirits presents opportunities for disruptive innovation in the distillery industry. - **Authentic Craftsmanship:** Consumers seeking authentic, high-quality spirits drive the trend of authentic craftsmanship in the whisky industry. ### Who This Affects Most - **Spirits:** The spirits industry can benefit from incorporating locally sourced ingredients and offering premium options. - **Distillery:** Distilleries can explore innovative techniques and processes to create premium libations with local ingredients. - **Whisky:** The whisky industry can leverage the trend of authentic craftsmanship to attract consumers looking for premium and locally made products. ## Related on Trend Hunter - [Opulent Scotch Whiskies](https://www.trendhunter.com/trends/glenfiddich-1.md) - [Luxurious 46-Year-Old Spirits](https://www.trendhunter.com/trends/limitededition-scotch-whisky.md) - [Fall-Ready Scotch Whisky Selections](https://www.trendhunter.com/trends/colder-months.md) - [Pineau-Infused Scotch Whiskeys](https://www.trendhunter.com/trends/french-oak-16yearold.md) - [Holiday-Ready Single Malt Whiskies](https://www.trendhunter.com/trends/the-balvenie1.md) - [Limited-Edition Scotch Whiskeys](https://www.trendhunter.com/trends/46yearold-scotch-whisky.md) - [Fruit-Forward Scotch Whiskeys](https://www.trendhunter.com/trends/the-heart-cut-12-ncnean-distillery.md) - [Rich Single-Malt Whiskies](https://www.trendhunter.com/trends/tomintoul-single-malt.md) - [Craftsmanship-Focused Rare Whiskies](https://www.trendhunter.com/trends/rare-marriages.md)