# Rapper-Designed Gentlemen's Clubs 'The Ballet' by Drake Spotlights Female Dancers in a New Way By Riley von Niessen | Published 2016-09-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-ballet References: [hypebeast](http://hypebeast.com/2016/9/drake-strip-club-the-ballet) & [instagram](https://www.instagram.com/p/BKAB1mvj6eH/?taken-by=champagnepapi) 'The Ballet' is the name of a gentlemen's club that was created by Drake. So far just a pop-up, the experience is a part of the [Toronto rapper's](https://www.trendhunter.com/trends/the-drake-hotel) stop in Texas for his 'Summer Sixteen' tour. In order to promote The Ballet in Houston, where it's set to occur, Drake released a simplistic image of a woman's feet in [point shoes](https://www.trendhunter.com/trends/air-rift-black-swan), along with the pop-up's name in a cursive typography. In addition to this, he included a caption that reads "Tonight is a different take on how it should be done in Houston. Treat yourself don't cheat yourself. Where the women are on a pedestal and the surroundings are unforgettable." Although The Ballet pop-up has already passed, the rapper finished the caption with "Grand opening early 2017," revealing that he's likely to open a permanent club sometime in the near future. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 82% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Rapper-designed Gentlemen's Clubs:** Disruptive innovation opportunity: Designing gentlemen's clubs with a unique and creative approach to attract new customers. - **Pop-up Experiences:** Disruptive innovation opportunity: Creating temporary, attention-grabbing experiences to promote brands or events. - **Celebrity-owned Businesses:** Disruptive innovation opportunity: Leveraging fame and influence to establish successful ventures in various industries. ### Sectors Adopting This - **Entertainment:** Disruptive innovation opportunity: Incorporating innovative concepts to redefine the traditional entertainment landscape. - **Hospitality:** Disruptive innovation opportunity: Introducing unique and themed establishments to enhance the customer experience in the hospitality industry. - **Marketing and Advertising:** Disruptive innovation opportunity: Utilizing creative strategies and partnerships to generate buzz and engage audiences in the marketing and advertising industry. ## Related on Trend Hunter - [Ballet Summer Block Parties](https://www.trendhunter.com/trends/summer-block-parties.md) - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Chic Ballroom Interiors](https://www.trendhunter.com/trends/the-ballroom-bowl.md) - [Evolutionary Toronto Dining Experiences](https://www.trendhunter.com/trends/the-drake-hotel.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Artist-Collaborative Sleek Footwear](https://www.trendhunter.com/trends/ballerina-sneaker.md) - [Ballet-Inspired Split-Toe Footwear](https://www.trendhunter.com/trends/air-rift-black-swan.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Ballet-Inspired Blue Shoes](https://www.trendhunter.com/trends/pointe-hyper-royal.md)