# Mental Wellness Pop-Ups 'The Bakery' by Lidl Supports Discussions on Mental Health By Laura McQuarrie | Published 2018-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-bakery References: [twitter](https://twitter.com/lidl_ireland/status/1029325211626291200) & [umagazine.ie](https://umagazine.ie/lidl-ireland-bakery-pop-up-jigsaw-mental-health) Lidl Ireland recently launched '[The Bakery](https://www.trendhunter.com/trends/gopuff-the-bakery)' pop-up as a place for people to do more than just come together to enjoy a variety of baked goods. The new pop-up space has been created in collaboration with charity partner Jigsaw, the [National Centre for Youth Mental Health](https://www.trendhunter.com/trends/world-mental-health-day), to offer a range of events centered on mental health awareness. At the pop-up bakery coffee shop, visitors will be able to enjoy evenings of meditation, laughter yoga and other mental health-related activities. All proceeds from the events at The Bakery are set to be donated directly to Jigsaw. Just last year, [Marks & Spencer](https://www.trendhunter.com/trends/mango-grapes) launched its 'Frazzled Cafes' with a similar mission centered on mental health, community and supporting well-being. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Mental Health Awareness Events:** Opportunity for businesses to create pop-up spaces and events focused on mental health to promote discussion and support. - **Collaborations with Charity Partners:** Disruptive innovation opportunity by collaborating with charities to create meaningful initiatives and contribute to a social cause. - **Wellness-focused Pop-up Spaces:** Creating temporary spaces that combine relaxation, mindfulness activities, and mental wellness experiences for a targeted audience. ### Sectors Adopting This - **Retail:** Retailers can leverage pop-up spaces and events to engage customers, promote well-being, and differentiate their brand from competitors. - **Hospitality:** Hotels, cafes, and restaurants can incorporate mental health-focused activities into their offerings to attract a wellness-conscious clientele and foster community. - **Non-profit:** Non-profit organizations can explore partnerships with businesses to create pop-up events that raise awareness and funds for mental health initiatives. ## Related on Trend Hunter - [Bakery-Style Bodycare Pop-Ups](https://www.trendhunter.com/trends/joy-bakehouse.md) - [Shortbread-Themed Holiday Pop-Ups](https://www.trendhunter.com/trends/shortbread-village-popup.md) - [Complimentary Movement-Focused Workouts](https://www.trendhunter.com/trends/world-mental-health-day.md) - [Plant-Based Yogurt Pop-Up Shops](https://www.trendhunter.com/trends/alpro-the-house-of-cinnamon-roll.md) - [Well-Being Retail Projects](https://www.trendhunter.com/trends/superself.md) - [Mental Health Beer Campaigns](https://www.trendhunter.com/trends/brewdog-and-iamwhole.md) - [Menopause Wellness Pop-Up Concepts](https://www.trendhunter.com/trends/menopause-wellness.md) - [Peer-to-Peer Conversation Campaigns](https://www.trendhunter.com/trends/real-tea-real-talk.md) - [Mental Health Branding Initiatives](https://www.trendhunter.com/trends/mental-health-awareness-month1.md)