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# Croissant Bagel Pastry Mashups
The Cragel is Brooklyn's Latest Hybrid Treat from the Bagel Store

By Michael Baxter | Published 2014-01-16 | Updated 2014-01-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/the-bagel-store
References: [laughingsquid](http://laughingsquid.com/the-cragel-a-croissant-bagel-hybrid-created-in-williamsburg-brooklyn/) & [thebagelstoreonline](http://www.thebagelstoreonline.com/)

The Bagel Store in Brooklyn is making sure you never have to make tough decisions when it comes to breakfast again. No longer will you have to think "[croissant or bagel](https://www.trendhunter.com/trends/croissant-toast)?" again -- you can officially do both.

2013 saw many bakers and chefs [combining croissants with other delicious pastries](https://www.trendhunter.com/trends/dubai-chocolate-crookie); we had the Cronut, which was (and still is) a big deal, but the Cragel is a piece of art. The solid and strong disposition of a bagel, the fluffy and soft make-up of a croissant make this new creations sound absolutely irresistible when it comes to baked good options. The [Bagel Shop](https://www.trendhunter.com/trends/mini-almost-everything-bagel-sandwich-crackers) can expect a spike in customers with this new breakfast masterpiece.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 73% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Pastry Mashups:** Creating unique and indulgent treats by combining different pastries for a delightful eating experience.
- **Hybrid Treats:** Blending two distinct pastries together to create a new, exciting treat that appeals to both croissant and bagel lovers.
- **Breakfast Innovations:** Pushing the boundaries of traditional breakfast options by introducing innovative and irresistible baked goods like the Cragel.

### Who This Affects Most

- **Bakery:** Opportunities to experiment with various pastry combinations and create unique, in-demand products like the Cragel.
- **Cafe/restaurant:** Creating a buzz and attracting customers by offering creative pastries and hybrid treats on breakfast menus.
- **Food Retail:** Introducing and marketing pastry mashups as a new and exciting category within the baked goods market to cater to adventurous consumers.

## Related on Trend Hunter

- [Savory Onigiri Croissants](https://www.trendhunter.com/trends/onigiri-croissant.md)
- [Hybrid Cookie Dough Croissants](https://www.trendhunter.com/trends/cookie-dough-croissant.md)
- [Croissant-Cookie Baked Hybrids](https://www.trendhunter.com/trends/crookie.md)
- [Savory-Sweet Dessert Bagels](https://www.trendhunter.com/trends/ice-a-bagel.md)
- [Gourmet Escargot-Paired Bagels](https://www.trendhunter.com/trends/parmesan-gruyre-bagel.md)
- [Cookie Dough Croissants](https://www.trendhunter.com/trends/disney-springs-cookie-dough-croissant.md)
- [Cinnabon-Shaped Croissant Cookies](https://www.trendhunter.com/trends/crookie-2.md)
- [Viral Pizza Bagels](https://www.trendhunter.com/trends/calic-bagels.md)
- [Flattened Chocolate-Filled Croissants](https://www.trendhunter.com/trends/croissant-crisps.md)
