# Bettering Business Plans The B Team is an Initiative Led by Richard Branson By Tiana Reid | Published 2013-02-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-b-team References: [facebook](https://www.facebook.com/pages/The-B-Team/357723517648222) & [bteamnews.squarespace](https://bteamnews.squarespace.com) Richard Branson is always in the midst of creating something or another and the B Team is one way that he hopes to create businesses that work better, as the organization puts it. Behind the B Team is also Jochen Zeitz, the Chairman of Puma and the CEO, Derek Handley. The way that it works is through a realm of challenges that get direct action through a B Team business leader in order to focus not simply on profit but also on the triple bottom line, that is, on [social and environmental goals](https://www.trendhunter.com/trends/wildsight) as a whole. **Contact Information** The B Team [website](https://bteamnews.squarespace.com/) B Team on [Facebook](https://www.facebook.com/pages/The-B-Team/357723517648222) B Team on [Twitter](https://twitter.com/thebteamhq/) B Team on [Linked In](http://www.linkedin.com/groups/B-Team-4653870?trk=myg_ugrp_ovr) ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 19% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Triple Bottom Line:** Opportunity to create businesses that prioritize social and environmental goals alongside profit. - **Direct Action Challenges:** Opportunity to implement proactive measures through challenges addressed by B Team business leaders. - **Social and Environmental Goals:** Opportunity to develop businesses focusing on achieving positive social and environmental outcomes. ### Who This Affects Most - **Sustainable Business:** Opportunity for businesses to adopt sustainable practices and incorporate environmental responsibilities into their operations. - **Social Enterprise:** Opportunity to create businesses with a social impact at their core, addressing social issues while generating profits. - **Corporate Social Responsibility:** Opportunity for businesses to align their strategies and operations with ethical and socially responsible practices. ## Related on Trend Hunter - [Community-Supporting Business Models](https://www.trendhunter.com/trends/linked-prosperity.md) - [Exclusive Brand Ambassador Programs](https://www.trendhunter.com/trends/brand-ambassador-program.md) - [Leadership Coaching Platforms](https://www.trendhunter.com/trends/bunch.md) - [Philanthropic Investment Banks](https://www.trendhunter.com/trends/builders-vision.md) - [Team-Based Wellness Challenges](https://www.trendhunter.com/trends/teambased-wellness-challenges.md) - [Environmental Sustainability Business Initiatives](https://www.trendhunter.com/trends/butterfly-pavilions.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Branded Social Impact Initiatives](https://www.trendhunter.com/trends/community-to-the-people.md) - [Inclusive Design Business Initiatives](https://www.trendhunter.com/trends/buildfor2030-initiative.md)