# Ridiculously Artisanal Subscription Boxes The Awful Box Contains One-of-a-kind Novelty Items By Michael Hines | Published 2017-09-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-awful-box References: [producthunt](https://www.producthunt.com/posts/the-awful-box) & [kickstarter](https://www.kickstarter.com/projects/1093720594/the-awful-box) The Awful Box is a new type of subscription box that is incredibly self-aware. The box contains seven unique [novelty items](https://www.trendhunter.com/trends/sapo-concho-blind-boxes) that the people behind it guarantee you won't be able to find elsewhere. That's a pretty bold claim, but then again, how many stores really stock hand-milked honey obtained from a single bee that was raised on an organic farm? The box also contains mud flaps for carry-on luggage and matches that are certified as zero-emissions. Although the items in the Awful Box are all unique and hand-crafted, the box itself is meant to be a joke. The creators want to poke fun at all the subscription box companies out there that take themselves too seriously. The Awful Box is currently seeking funding on [Kickstarter](https://www.trendhunter.com/trends/xuutbox) with a goal of raising $20,000. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Artisanal Subscription Boxes:** The rise of hyper-personalized artisanal subscription boxes catering to individual interests creates opportunities for niche markets and localized, unique items. - **Self-aware Packaging:** With the rise of self-aware packaging, businesses can use humor and satire to stand out in competitive markets and communicate brand values in a unique way. - **Novelty Items:** The demand for one-of-a-kind and hard-to-find novelty items offers opportunities for small-scale artisans to create unique products with a captive audience. ### Industries Being Reshaped - **E-commerce:** The explosion of e-commerce has created opportunities for small-scale artisans to sell their unique products without needing a physical storefront. - **Subscription Retail:** The subscription-based retail industry is booming, giving entrepreneurs the opportunity to tap into a captive audience with unique and personalized products. - **Humor and Satire:** Humor and satire are becoming more prevalent in the business world, as brands use these tools to create memorable marketing campaigns and distinguish themselves from competitors. ## Related on Trend Hunter - [Jerky Subscription Boxes](https://www.trendhunter.com/trends/jerky-subscription-box.md) - [Monthly Litter Box Subscriptions](https://www.trendhunter.com/trends/litter-box-subscription.md) - [Curated Horror Subscriptions](https://www.trendhunter.com/trends/the-tales-of-the-weird.md) - [Curated Cheese Experiences](https://www.trendhunter.com/trends/cheese-enthusiasts.md) - [Whisky Blind Boxes](https://www.trendhunter.com/trends/whisky-blind-box.md) - [Spooky Film-Inspired Stationery Boxes](https://www.trendhunter.com/trends/beetlejuice-be-happy-box.md) - [Hair Clip Blind Boxes](https://www.trendhunter.com/trends/emi-jay-blind-box.md) - [Offbeat Bath Bombs](https://www.trendhunter.com/trends/da-bomb-extreme.md) - [Around-the-World Coffee Boxes](https://www.trendhunter.com/trends/aroundtheworld-coffee.md)