# Super Striped Collections The Away Project by Collette is Decked Out in a Mariniere Pattern By Francis Tiangson | Published 2011-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-away-project References: [highsnobiety](http://www.highsnobiety.com/news/2011/03/14/the-away-project-by-colette) & [colette.fr](http://www.colette.fr/#/home/en/cover_left/4/) This super striped collection by Collette, titled 'The Away Project,' is a collaboration with multiple powerhouse brands. The blue and white striped pattern (known as mariniere) is a symbol of Fench chic. The Away Project features Nike, Chanel, Colorware, [Comme des Gar](https://www.trendhunter.com/trends/comme-des-garons-and-porter)çons, Hermès, Ladurée, [Longchamp](https://www.trendhunter.com/trends/longchamp-1), Montblanc, Swatch, Trousselier and [Yves Saint Laurent](https://www.trendhunter.com/trends/libre-berry-crush). All of these major brands are taking the striped pattern and dousing their iconic products in it. Some of the pieces you'll find in The Away Project include a striped shirt from Nike, bags from Longchamp and Chanel, a make up kit from Yves Saint Laurent and iPhone 4 decal from Colorware. The Away Project will be available in Collette from March 28th to April 9th and continue on the Collette website. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 56% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Mariniere Patterns:** Opportunity for textile companies to innovate and create unique patterns using traditional striped designs like Mariniere patterns. - **Iconic Products Collaboration:** Opportunity for companies to collaborate with other brands to create unique and customized products using their iconic products. - **Limited Edition Collections:** Opportunity for companies to create hype and demand by releasing limited edition or exclusive collections featuring unique designs and collaborations. ### Where This Applies - **Apparel:** Apparel brands can leverage the Mariniere pattern trend to incorporate this popular design in various clothing types. - **Fashion Accessories:** Fashion accessory brands can collaborate with other brands to create unique and eye-catching products, like bags and phone cases. - **Consumer Electronics:** Consumer electronics companies can create limited edition products featuring unique designs in collaboration with fashion brands. ## Related on Trend Hunter - [Collaborative Luggage Bags](https://www.trendhunter.com/trends/stylish-suitcases.md) - [Contemporary Collaborative Collections](https://www.trendhunter.com/trends/mytheresa.md) - [Intercontinental Collaborative Capsules](https://www.trendhunter.com/trends/bornxraised-and-paris-saintgermain.md) - [Artistic Ready-to-Wear Fashions](https://www.trendhunter.com/trends/louis-vuitton-x-yayoi-kusama-collaboration.md) - [Sailing Race-Inspired Fashion Capsules](https://www.trendhunter.com/trends/americas-cup-barcelona.md) - [Artisanal Luxury Parisian Garments](https://www.trendhunter.com/trends/longchamp-1.md) - [Hotel-Inspired Apparel Collabs](https://www.trendhunter.com/trends/sporty-rich1.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md)