# Spring-Inspired Candle Collections Otherland Recently Debuted the 'Awakening' Collection By Caitlyn Fernandez | Published 2022-01-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-awaken-collection References: [otherland](https://www.otherland.com/pages/about) & [otherland](https://www.otherland.com/products/the-spring-collection)  [Otherland's](https://www.trendhunter.com/trends/adorned) 'Awaken' collection features three new limited-edition spiring-inspired candles — 'Ruby Root,' 'Purple Petals,' and 'Extra Hour.' Each candle has a fresh and bright scent captured within its [coconut and soy wax blended base](https://www.trendhunter.com/trends/adlan-fragrances). There is a candle for everyone to enjoy as Ruby Root has warm scented notes of sugarbeets, grass, and ginger; Purple Petals has a sweeter scent of lilacs, hyacinth, and lychee; and Extra Hour fresh scents of shies leaf, verbena, and mint. Consumers should note that "every [hand-poured candle](https://www.trendhunter.com/trends/handpoured-candle) never has parabens, sulfates, phthalates, and is always cruelty-free," as mentioned on their website. The Awaken candles can be purchased individually or in a pack of three and is available on the Motherland website. Image Credit: Otherland ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 1% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Spring-inspired Candle Collections:** The trend of spring-inspired candles has become popular and businesses can innovate by introducing new scents and designs. - **Natural and Cruelty-free Products:** The trend towards natural and cruelty-free products like the Otherland's 'Awaken' collection presents an opportunity for businesses to disrupt the market with similar offerings. - **Limited-edition Products:** The trend of releasing limited edition products like the 'Awaken' collection can generate demand and scarcity, leading to increased sales for businesses. ### Who This Affects Most - **Home Fragrance:** The home fragrance industry can use the trend of spring-inspired candles to create new products, fragrances, and designs to appeal to their customers. - **Natural and Eco-friendly Products:** The trend of natural and cruelty-free products can be applied to other industries such as skincare, makeup, and personal care products. - **Limited-edition Collections:** The trend of releasing limited-edition collections can be applied to industries such as fashion, technology, and food, where scarcity can increase demand and sales. ## Related on Trend Hunter - [Seasonal Candle Collections](https://www.trendhunter.com/trends/adorned.md) - [Small Candle Collections](https://www.trendhunter.com/trends/the-mini-set.md) - [Rose Garden-Inspired Candles](https://www.trendhunter.com/trends/outdoor-fellow.md) - [Sleep-Inspired Candle Collections](https://www.trendhunter.com/trends/sleepinspired-candle.md) - [Better-For-You Soy Candles](https://www.trendhunter.com/trends/moonday.md) - [Floral-Inspired Candle Ranges](https://www.trendhunter.com/trends/bluecorn-candles.md) - [Floral Market-Inspired Candles](https://www.trendhunter.com/trends/marketinspired-candles.md) - [Glitter-Infused Summer Candles](https://www.trendhunter.com/trends/summer-candle.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md)