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# Sophisticated Modern Watches
Vincero Watches Debuted The Ava -- a Dynamic Timepiece

By Grace Mahas | Published 2020-01-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-ava
References: [vincerowatches](https://vincerowatches.com/products/the-ava-gold-jet-black) & [vincerowatches](https://vincerowatches.com/products/the-ava-brushed-gold)

Vincero Watches recently expanded its timepiece collection with the addition of the dynamic 'The Ava.' This eye-catching watch is available in [four colorways](https://www.trendhunter.com/trends/casio-gshock-gmap2125w6a) including Gold + Jet Black, Brushed Gold, Rose + Mist, and Brushed Rose Gold. It features a [slim design](https://www.trendhunter.com/trends/azazel) and [interchangeable strap](https://www.trendhunter.com/trends/nivada-grenchen-timepieces) that makes this piece not only a watch but a beautiful piece of jewelry to elevate your outfit.

The Ava boasts a stainless steel plate with a laser-etching that recreates the look of marble. Also engraved on the back is the slogan 'Live Your Legacy' with the Vincero symbol above it. The face of the watch is scratch-resistant mineral crystal glass to ensure this timepiece will remain looking flawless.

Image Credit: Vincero Watches

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 31% | Activity: 8% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What Makes This Trend Stand Out

- **Minimalist Timepieces:** Opportunity for disruptive innovation in creating sleek and simple watches with interchangeable straps.
- **Personalized Accessories:** Opportunity for disruptive innovation in offering customizable features for watches that reflect individual style.
- **Luxury Fashion-tech Fusion:** Opportunity for disruptive innovation in combining high-end fashion with technological advancements in watch design.

### Sectors Adopting This

- **Fashion and Accessories:** Opportunity for disruptive innovation in the creation and customization of high-end watches as statement pieces.
- **Jewelry:** Opportunity for disruptive innovation in the incorporation of advanced materials and aesthetics in watch designs.
- **Luxury Goods:** Opportunity for disruptive innovation in merging luxury aesthetics with innovative technology to create modern timepieces.

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