# Social Media Animal Campaigns The Australian Koala Foundation Uses a +1 Button for its Cause By Sarah Nazim | Published 2012-05-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-australian-koala-foundation References: [savethekoala](https://www.savethekoala.com/adopt-a-koala) & [koalaplusone](http://koalaplusone.com/) The Austrian Koala Foundation is a non-profit, global organization that focuses on research, conservation and community education, in order to conserve the wild koala habitat. The organization is run by staff members and volunteers; they have become the world’s largest funding pool of koala research, without the aid of any government funding. Their latest campaign called ‘Adopt a Koala,' is a [social media-driven effort](https://www.trendhunter.com/trends/rare-breed1) that encourages users to embed a +1 Koala button to their blogs or web pages, which is similar to the Google +1 button, in order to spread the word about its initiative. For as little as $25/month you would be contributing funds to aid the furthering of koala research, and at the same time you get to [adopt one](https://www.trendhunter.com/trends/personality-pics). The Austrian Koala Foundation website has a list displayed with the koalas that you can adopt. There is the option to adopt Joeys, Adults, Wild or Mum and Joeys for $35/month. Upon adopting the koala of your choice, you receive an adoption kit that includes items such as a personalized photo of your koala, a welcome letter and stickers. And if you want to make a trip down to Brisbane, Australia, you can visit your koala. Photo Credits: [Picture 1](http://assets.creativity-online.com/images/work/large/a/u/s/AustralianKoalaFoundation_K112.jpg) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Social Media Fundraising:** Non-profit organizations are using social media as a tool to drive fundraising efforts by allowing people to contribute funds and adopt animals online. - **Personalized Adoption Kits:** Organizations are offering personalized adoption kits for animal lovers who can adopt animals online as they help with research funding. - **Fauna Conservation:** More organizations are focusing on wildlife conservation efforts, aiming at maintaining the habitats of endangered species. ### Where This Applies - **Non-profit:** Non-profit organizations can leverage social media platforms and personalized adoption kits to create awareness and drive fundraising initiatives. - **Tourism:** As more animal lovers adopt animals online, there is a disruptive innovation opportunity for the tourism industry to offer visiting options to the animals' habitats. - **Environmental Conservation:** Animal lovers who are concerned about the habitats of endangered species can create a disruption by getting actively involved in conservation efforts. ## Related on Trend Hunter - [Animal-Tracking Plush Toys](https://www.trendhunter.com/trends/fahlo.md) - [Adoption Support Candy Campaigns](https://www.trendhunter.com/trends/trolli-campaign.md) - [Branded Restaurant Plush Toys](https://www.trendhunter.com/trends/koala-on-a-walla.md) - [Animal Adoption Platforms](https://www.trendhunter.com/trends/adopt-me.md) - [Polar Bear-supporting Collections](https://www.trendhunter.com/trends/keep-it-wild.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Outdoor Ecosystem Campaigns](https://www.trendhunter.com/trends/vital-ground-foundation.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Cutesy Cancer Charity Campaigns](https://www.trendhunter.com/trends/one-stop-and-young-lives-vs-cancer.md)