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# Public Awareness Photography
The Australia Project 'Visions' Documents National Opinions

By Meghan Young | Published 2010-01-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-australia-project-visions
References: [psfk](http://www.psfk.com/2010/01/pics-visions-of-australian-identity.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [australiaproject](http://www.australiaproject.com/visions.html)

Sometimes it’s easy to simply live your life and not think about the luxuries you have around you; The Australia Project ‘Visions’ appeals to the public and this idea of living in a bubble. In its early stages, these images are just the beginning.

Capturing the opinions of Australian citizens and their [sense of national identity](https://www.trendhunter.com/trends/unheard-voices-pavilion), The Australia Project ‘Visions’ takes [individual photos](https://www.trendhunter.com/trends/profiles-in-color) (akin to a [fashion photoblog](https://www.trendhunter.com/trends/life-minute-photos)) and shows them holding a word that represents their idea of Australia. Be sure to visit their website to see the project grow.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 28% | Activity: 38% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **National Identity Photography:** A trend of capturing individuals and their concept of national identity through photography, with potential for disruption in the art and tourism industries.
- **Opinion-inspired Imagery:** A trend of creating visual content based on public opinions, with potential for disruption in the marketing and advertising industries.
- **Participatory Photography:** A trend of involving the public in the creation of photographic content, with potential for disruption in the media and social media industries.

### Where This Applies

- **Art:** The art industry could be disrupted by the trend of national identity photography as a form of documentary art.
- **Tourism:** The tourism industry could be disrupted by the trend of national identity photography as a way to showcase cultural diversity in travel marketing.
- **Marketing and Advertising:** The marketing and advertising industries could be disrupted by the trend of opinion-inspired imagery as a way to create and communicate authentic brand messaging.

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