# Women's Activewear Styling Formulas Atheta Debuts New Capsule and Styling Hack, 'The Athleta Look' By Niko Pajkovic | Published 2022-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-athleta-look References: [newswire](https://www.newswire.ca/news-releases/athleta-debuts-the-athleta-look--800043744.html) & [athleta.gapcanada](https://athleta.gapcanada.ca/browse/info.do?cid=1184799) Athleta, a progressive athletics brand owned by Gap Inc., has announced the launch of its all-new "styling formula" called 'The Athleta Look.' The curated styling formula corresponds directly to the brand's recently released eight-piece [performance capsule](https://www.trendhunter.com/trends/set-active), which features a range of stylish technical pieces. The new formula consists of an easy-to-implement three-step routine. First, the brand recommends customers start with a performance layer such as the Elation Split Fare and the Elation V-Neck Crop, which are perfect for a morning yoga class. Second, it recommends adding a performance base for [all-day comfort](https://www.trendhunter.com/trends/activewear-essentials), such as the Ascent Seamless Turtleneck. And then, lastly, finishing with an [outwear layer](https://www.trendhunter.com/trends/the-layered-bra), like the Primatwill Blazer. "After listening to customers, we learned there was a demand for simplified shopping. Thus, we developed this fall capsule that creates more, with less. We created a wardrobe that moves at the speed of her life," said Ebru Ercon, VP of Design for Athleta. Image Credit: Athleta ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 67% | Activity: 14% | Freshness: 13% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Performance Capsule Collections:** Brands can create curated collections of technical clothing pieces to make shopping simpler for customers. - **Styling Formulas:** Offering easy-to-implement styling formulas can make it quicker and simpler for customers to put together outfits. - **Technical Activewear:** There is a growing demand for technical activewear clothing that combines style and performance. ### Sectors Adopting This - **Athletic Apparel:** Innovative workout gear companies that create performance capsule collections, like Athleta, could disrupt the athletic apparel industry. - **E-commerce:** E-commerce sites that offer personalized styling formulas could disrupt the traditional brick-and-mortar shopping experience and increase online sales. - **Fashion Technology:** Startups that integrate technology into the design and production of technical activewear can disrupt the fashion industry and change the way people think about performance clothing. ## Related on Trend Hunter - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Premium Activewear Fleece](https://www.trendhunter.com/trends/formafleece.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md)