# Luxury Lunch Packs The 'Artifact Bag' Redefines Paper-Packed Lunches By Matt Ho | Published 2010-12-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-artifact-bag References: [gizmodo](http://gizmodo.com/5719698/never-brown-bag-your-lunch-again) & [shop.artifactbags](http://shop.artifactbags.com/products/no-216) The 'Artifact Bag' is something similar to the brown lunch bags your mom used to pack, but reusable and much more stylish. The 'Artifact Bag' is a lunch bag modeled after the paper brown lunch bags from grade school. This luxurious bag is made out of [Horween leather straps](https://www.trendhunter.com/trends/leather-bags), copper rivets, and durable waxed canvas -- a highly water repellent material that will keep your food safe from the rain. Although the 'Artifact Bag' will set you back $45, it's a nice investment in something that is stylish, reusable, and durable. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Reusable Luxury Lunch Bags:** The 'Artifact Bag' demonstrates the trend of creating stylish and durable lunch bags that are eco-friendly and reusable. - **High-end Materials for Lunch Accessories:** The use of Horween leather straps, copper rivets, and waxed canvas in the 'Artifact Bag' showcases the trend of incorporating luxurious materials into lunch accessories. - **Upscaling Traditional Lunch Packaging:** The 'Artifact Bag' redefines the traditional brown paper lunch bag by offering a more sophisticated and upscale alternative. ### Where This Applies - **Luxury Lunch Accessories:** The 'Artifact Bag' presents an opportunity for companies to develop high-end lunch accessories that appeal to consumers looking for both style and functionality. - **Eco-friendly Lunch Solutions:** The trend of reusable lunch bags, as demonstrated by the 'Artifact Bag', presents opportunities for companies to innovate and create sustainable lunch solutions. - **Fashion and Lifestyle Accessories:** The incorporation of luxurious materials in lunch accessories, like the 'Artifact Bag', suggests possibilities for brands to expand into the fashion and lifestyle market with unique and stylish products. ## Related on Trend Hunter - [Luxe Lunchtime-Inspired Accessories](https://www.trendhunter.com/trends/louis-vuitton-sandwich-bag.md) - [Stylish Poppy-Inspired Cooler Bags](https://www.trendhunter.com/trends/poppy-collection.md) - [Convenience-Focused Lunch Boxes](https://www.trendhunter.com/trends/lunch-bundle.md) - [Breakfast-Inspired Novelty Bags](https://www.trendhunter.com/trends/epure-xs-toast-bag.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md) - [All-Inclusive Leakproof Lunch Boxes](https://www.trendhunter.com/trends/lunch-box1.md) - [Minimalist Leather Bags](https://www.trendhunter.com/trends/leather-bags.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md)