# Whisky Artistry Designs The Kacper Hamilton Ballantines 12 Years ‘The Art of Tasting' Revamp By Amanda Chang | Published 2010-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-art-of-tasting References: [vodka-and-co](http://www.vodka-and-co.com/en/lart-de-la-degustation-ballantines-12-ans-kacper-hamilton-7249/) & [ballantines](http://www.ballantines.com/) Kacper Hamilton revamps the outlook of [Ballantine's](https://www.trendhunter.com/trends/ballantines-sweet-blend) famous [Scotch](https://www.trendhunter.com/trends/label-5-city-lights-edition) [Whisky](https://www.trendhunter.com/trends/whisky-blind-box) for their 12-year celebration, creating designs called 'The Art of Tasting' which emanates the very essence of sophistication. These interesting designs by Kacper Hamilton enhance the drinking experience, changing up the typical looks of glasses and liqueur holders. Take a look through the featured gallery to see these intricate 'Art of Tasting' designs. **Implications** - The Art of Tasting hopes that people will appreciate the "harmony, balance and aromatic wealth who characterize Ballantine’s 12 years." The bottle and label look very refined and elegant. The Scotch Whisky is presented in a black case that looks absolutely luxurious with its cross-stitched pattern and shiny coating. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Luxury Packaging Design:** Opportunities to explore luxurious and innovative packaging designs that add sophistication and elegance to products. - **Unique Drinking Experience Designs:** Innovative designs that enhance the drinking experience by changing up the typical looks of glasses and liqueur holders. - **Artistic Liquor Bottle Designs:** Designs that feature intricate and artistic liquor bottle designs to attract consumers who value sophistication and creative aesthetics. ### Industries Being Reshaped - **Beverage:** Opportunities for beverage makers to invest in creative packaging and design trends to appeal to sophisticated consumers. - **Luxury Goods:** Innovative packaging and design trends can provide opportunities for luxury goods manufacturers to stand out in a competitive marketplace. - **Art and Design:** Opportunities for artists and designers to collaborate with beverage and luxury goods makers to create unique and artistic designs for premium products. ## Related on Trend Hunter - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [Sculptural Whisky Decanters](https://www.trendhunter.com/trends/artistry-in-oak.md) - [Bold Whimsy Whisky Packaging](https://www.trendhunter.com/trends/glenmorangie.md) - [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md) - [Whisky-Inspired AR Sculptures](https://www.trendhunter.com/trends/state-of-the-art-ai-021523.md) - [Sculptural Whiskey Bottle Cases](https://www.trendhunter.com/trends/kengo-kuma-1.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Whisky-Themed Bespoke Glassware](https://www.trendhunter.com/trends/mortlach-by-design.md) - [Metallic Whisky Bottle Cases](https://www.trendhunter.com/trends/levolution-collection.md)