# Nap-Inspired Furniture Commercials IKEA UK Taps into the Art of Napping for an Advertisement By Kalin Ned | Published 2018-09-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-art-of-napping References: [designtaxi](https://designtaxi.com/news/401720/IKEA-s-Ad-Shows-How-Lounging-On-Its-Sofa-Can-Leave-You-In-A-Wondrous-Cat-Nap/) & [ikea](https://www.ikea.com/ie/en/) [IKEA UK](https://www.trendhunter.com/trends/life-in-stitches) zeroes in on specific products with an ad that embraces the art of napping. In 2018, the megastore is "venturing away from its traditional room-specific focus" and instead focusing on smaller pieces. This technique calls attention to specific furniture pieces and, in a way, enables the consumer to better visualize the piece in their own space instead as a part of a foreign whole. IKEA UK's commercial also taps into a very personal and comfort-inducing activity. The video exhibits the tranquil and revitalizing qualities of the art of napping and features a voiceover that softly communicates "Wonders can come out of the blue." The ad features a woman [tossing pillows onto a couch](https://www.trendhunter.com/trends/couchmas). magically transforming into a cat and taking a sublime nap on the comfy IKEA couch. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Nap-friendly Furniture:** Opportunities lie in exploring designs that prioritize comfort and relaxation in furniture products. - **Small-scale Product Focus:** Businesses can tap into specific products and effectively communicate their value to potential customers through targeted ads. - **Tranquil Branding:** By focusing on feelings of calm and relaxation, businesses can appeal to consumers seeking stress relief in their everyday lives. ### Who This Affects Most - **Furniture:** Furniture companies can innovate by offering products designed with the nap experience in mind. - **Marketing:** Marketers can create effective campaigns by targeting specific products rather than entire room setups. - **Wellness:** Businesses in the wellness industry can leverage the emotional benefits of napping and relaxation to market their services and products. ## Related on Trend Hunter - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Creative Home Campaigns](https://www.trendhunter.com/trends/dream-the-possibilities.md) - [Miniature Phone Beds](https://www.trendhunter.com/trends/phone-sleep.md)