# Macho How-Tos The Art of Manliness Website Teaches the Rules of Being Masculine By Souzan Michael | Published 2011-09-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-art-of-manliness References: [artofmanliness](http://artofmanliness.com/) Nothing puts a smile on my face more than a website run by people who are passionate about the content, which is exactly why The Art of Manliness is a must-read for both men and women everywhere. Well-written and maintaining a constant graciousness and sense of humor, The Art of Manliness is run by husband and wife team Brett and Kate McKay. They claim that the site is "a blog dedicated to uncovering the lost art of being a man." The website says that its goal is to feature "articles on helping men be [better husbands](https://www.trendhunter.com/trends/aipowered-dating-coach), [better fathers](https://www.trendhunter.com/trends/eat-pray-cry), and better men. In our search to uncover the lost art of manliness, we’ll look to the past to find examples of manliness in action." Articles include topics like [dressing and style](https://www.trendhunter.com/trends/mens-stuff), manners, and family and career advice. With the term "man up" constantly increasing in popularity, The Art of Manliness explores what it really means. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Retro Masculinity:** There is an opportunity for fashion brands to create clothing lines inspired by past eras that emphasize traditional notions of masculinity in the way that The Art of Manliness does in its articles on dressing and style. - **Online Education for Men:** There is a growing demand for online courses and resources that teach skills traditionally associated with masculinity, such as woodworking or car repair, which could be capitalized upon by entrepreneurs looking to create such resources. - **Wellness for Men:** Within wellness industries, there is an opportunity to create products and services that are marketed towards men who seek to improve their physical and mental health in ways that align with traditional notions of masculinity, such as through strength training or outdoor activities. ### Industries Being Reshaped - **Fashion:** Fashion brands could create clothing lines inspired by traditional notions of masculinity in the way that The Art of Manliness does in its articles on dressing and style. - **Online Education:** Entrepreneurs could capitalize on the growing demand for online courses and resources that teach traditional masculine skills, such as woodworking or car repair. - **Wellness:** Wellness industries could create products and services marketed towards men who seek to improve their physical and mental health in ways that align with traditional notions of masculinity, such as through strength training or outdoor activities. ## Related on Trend Hunter - [Groom-Targeted Wedding Tools](https://www.trendhunter.com/trends/guide-for-grooms.md) - [Career Reflection Journals](https://www.trendhunter.com/trends/being-honest-by-ignacio.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [AI Men's Wellbeing Apps](https://www.trendhunter.com/trends/mindtrainer-ai.md) - [Curated Website Inspiration](https://www.trendhunter.com/trends/browsing-mode.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Humorous Parenting Guides](https://www.trendhunter.com/trends/eat-pray-cry.md) - [Connective Men's Wellness Apps](https://www.trendhunter.com/trends/find-a-mens-group.md)