# Aromatic Extract Cosmetics The Art of Giovanni Men’s Hair and Body Care Collection is Natural By Michael Hemsworth | Published 2021-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-art-of-giovanni References: [drugstorenews](https://drugstorenews.com/giovanni-debuts-mens-personal-care-line) & [giovannicosmetics](https://giovannicosmetics.com) The Art of [Giovanni Men’s](https://www.trendhunter.com/trends/hotel-emporium) Hair and Body Care collection is a new range of offerings from the brand that will provide consumers with a range of personal care products that are perfectly formulated with their needs in mind. The products are crafted with natural extracts including sage, cedar wood, eucalyptus and aloe, which help to give each one a premium scent and effective function. The products include a 2-in-1 daily shampoo and conditioner along with a 2-in-1 daily body wash and facial cleanser, strong hold hair styling gel, moisturizing shave cream, a daily cleansing bar and styling hair clay. The The Art of Giovanni Men’s Hair and Body Care collection will be followed up in 2022 with a new 3-in-1 product. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 20% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Natural Personal Care:** There is an opportunity for other personal care brands to incorporate natural extracts into their products to appeal to health-conscious consumers. - **Multi-functional Products:** There is an opportunity for other personal care brands to create multi-functional products to meet the needs of consumers looking for efficiency and convenience in their personal care routines. - **Men's Grooming:** There is an opportunity for other personal care brands to focus on men's grooming needs and create specialized products for this market segment. ### Industries Being Reshaped - **Personal Care:** There is an opportunity for the personal care industry to incorporate natural extracts and create multi-functional products to meet the needs of consumers. - **Beauty:** There is an opportunity for the beauty industry to focus on men's grooming needs and create specialized products for this market segment. - **Health and Wellness:** There is an opportunity for the health and wellness industry to promote the use of natural extracts in personal care products as a way to appeal to health-conscious consumers. ## Related on Trend Hunter - [Performance-Driven Men's Grooming Lines](https://www.trendhunter.com/trends/chi-pour-homme.md) - [Aromatic Woodsy Grooming Products](https://www.trendhunter.com/trends/nautica-grooming-collection.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [All-in-One Men's Skincare Duos](https://www.trendhunter.com/trends/mens-hair-and-body-wash.md) - [Stress-Relieving Personal Care Collections](https://www.trendhunter.com/trends/stress-relief-collection.md) - [Elevated Male Grooming Kits](https://www.trendhunter.com/trends/piramal-pharma.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Men-Focused Holiday Gift Sets](https://www.trendhunter.com/trends/shaving-and-beard-care.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md)