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# Hazardous Sky-High Films
'The Art of the FLIGHT' Presents Snowboarders with a Death Wish

By Abreu William | Published 2011-09-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/the-art-of-flight
References: [snowand](http://www.snowand.com/snowboarding-blog/the-art-of-flight-premier-tour/) & [artofflightmovie](http://www.artofflightmovie.com/#content-page-4)

Due to the hype generated by social media, The Art of the FLIGHT produced by Red Bull Media House with [Brain Farm](https://www.trendhunter.com/trends/oakley-factory-team-x-brain-dead) Digital Cinema premiered with great success at the Beacon Theater in New York City.

Traveling all over the globe, snowboard superstar Travis Rice along with producers from Brain Farm and Red Bull put together a boarding dream team. The members included Scotty Lago, Mark Landvik, John Jackson, Jeremy Jones
and others to take on the most dangerous adventures they have ever encountered. Many sports writers think it is by far the best [extreme sports film](https://www.trendhunter.com/trends/patagonia-films) to come out in a while. With [daring jumps from helicopters](https://www.trendhunter.com/trends/ninja-gaiden-4), near-death experiences and many painful injuries, The Art of the FLIGHT documents boarders with a need for adrenalin.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 25% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Why This Trend Is Growing

- **Extreme Sports Documentaries:** The increasing popularity of documentaries showcasing extreme sports like snowboarding and skydiving presents opportunities for innovative storytelling and immersive experiences.
- **Social Media Hype:** The success of The Art of the FLIGHT was largely due to the hype generated on social media, presenting opportunities for companies to strategically utilize social media to generate buzz.
- **Dangerous Adventure Tourism:** The dangerous and thrilling experiences showcased in extreme sports documentaries like The Art of FLIGHT present opportunities for adventure tourism companies to cater to thrill-seekers.

### Industries Being Reshaped

- **Film Production:** The success of The Art of the FLIGHT demonstrates the potential for film production companies to create visually stunning and thrilling documentaries around extreme sports.
- **Social Media Marketing:** The hype generated on social media around The Art of the FLIGHT presents opportunities for companies to leverage social media platforms for marketing and advertising.
- **Tourism:** The popularity of extreme sports and adventure tourism experiences showcased in documentaries like The Art of the FLIGHT presents opportunities for tourism companies to cater to thrill-seekers seeking challenging and dangerous experiences.

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