# Streaming Service Platform Expansions The Apple TV App Can Now Be Accessed on Roku Devices By Daniel Johnson | Published 2019-10-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-apple-tv-app References: [engadget](https://www.engadget.com/2019/10/15/apple-tv-plus-app-roku/) & [newsroom.roku](https://newsroom.roku.com/press-release/press-releases-usa/apple-tv-app-and-apple-tv-coming-roku-platform) It was recently announced that the Apple TV app will available on the [Roku](https://www.trendhunter.com/trends/roku-live) platform. Additionally, starting on November 1st, [Apple TV+](https://www.trendhunter.com/trends/comcast-xfinity) will be available to Roku users. Consumers will be able to access Apple TV+ for a $4.99 price point, which will grant access to over 100,000 streaming titles. Apple has also announced that a free year subscription to Apple TV+ will come with the purchase of an [iPhone](https://www.trendhunter.com/trends/apple-sports), iPad, Mac, or Apple TV. The Apple TV on the Roku platform makes sense as the organization is attempting to increase the user base before the release of Apple TV+. Due to the competition in the streaming market, Apple is attempting to expand the use of this streaming service well beyond its own devices. Image Credit: Apple/Roku ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 21% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Cross-platform Streaming:** As streaming apps are becoming ever more popular, there is a growing trend of cross-platform accessibility to make streaming more convenient. - **Streaming Service Bundling:** Streaming platforms are beginning to bundle together streaming services as a way to offer a more economical solution to consumers. - **Streaming Service Original Content:** Streaming services are producing original content to compete with one another, maintain and grow their audiences, and create more content options. ### Industries Being Reshaped - **Technology:** Technology firms have new opportunities to innovate more inclusive markets through cross-platform streaming accessibility. - **Media and Entertainment:** Media and entertainment firms have opportunities to generate new sources of revenue and bundling optimization through offering bundled streaming solutions. - **Content Production:** Companies specializing in content production have the opportunity to produce original content to sell to the streaming platforms. ## Related on Trend Hunter - [Cable Subscription Streaming Updates](https://www.trendhunter.com/trends/comcast-xfinity.md) - [Streaming Service Channel Expansions](https://www.trendhunter.com/trends/roku-live.md) - [Nordic TV Content Expansions](https://www.trendhunter.com/trends/viaplay-group.md) - [Low-Cost Streaming Services](https://www.trendhunter.com/trends/roku-howdy.md) - [Home Security System Upgrades](https://www.trendhunter.com/trends/rokus-new-updates.md) - [Sports Streaming Additions](https://www.trendhunter.com/trends/tsn-on-roku.md) - [Advanced TV-Focused Hardware](https://www.trendhunter.com/trends/roku-1.md) - [Branded Streaming TVs](https://www.trendhunter.com/trends/roku-2.md) - [Free-of-Charge Live Sports Channels](https://www.trendhunter.com/trends/roku-sports-channel.md)