# Vintage Chamber Showrooms ‘The Apartment’ Interior Design Studio Boasts Exclusive Desi By Erin Fox | Published 2012-10-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-apartment-interior-design-studio References: [trendland](http://trendland.com/the-apartment-interior-design-studio/) & [theapartment.dk](http://theapartment.dk/) Danish co-founders Tina Seidenfaden Busck and Pernille Hornhaver created ‘The Apartment’ Interior Design Studio in hopes of creating a ground breaking showroom in the heart of Copenhagen, Denmark. A vintage apartment was restored and used to re-create the vibe of a rustic, all-white metropolitan apartment. This showroom takes [high-end designer pieces](https://www.trendhunter.com/trends/invisible-collection) and showcases them in different rooms of the apartment to display a very urban appeal of the interior design pieces. The founders of The Apartment Interior Design Studio have a long standing relationship with [Sotheby’s](https://www.trendhunter.com/trends/tiffany-co-x-fondation-csar) and Christie’s, often showcasing rare items in its showroom. This exclusive relationship between the high-end auction houses and Busck/ Hornhaver leave the clientele of this studio feeling exclusive and knowledgable of what’s up and coming. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Vintage Chamber Showrooms:** Disruptive innovation opportunity: Creating unique showroom experiences by restoring vintage spaces to showcase high-end designer pieces. - **Ground-breaking Showrooms:** Disruptive innovation opportunity: Re-creating the ambiance of a rustic, all-white metropolitan apartment to display interior design pieces in a distinct and urban way. - **Exclusivity in Design Showrooms:** Disruptive innovation opportunity: Establishing exclusive relationships with high-end auction houses to showcase rare items and provide a sense of exclusivity for clientele. ### Where This Applies - **Interior Design:** Disruptive innovation opportunity: Incorporating vintage and unique spaces as showrooms to attract customers seeking distinctive interior design pieces. - **Auction Houses:** Disruptive innovation opportunity: Partnering with interior design studios to showcase rare items in curated showrooms, offering a new avenue for sales and exposure. - **Luxury Retail:** Disruptive innovation opportunity: Exploring collaborations between luxury retailers and design studios to create exclusive, high-end showroom experiences. ## Related on Trend Hunter - [Grand Apartment-Inspired Showrooms](https://www.trendhunter.com/trends/stylish-furniture-showroom.md) - [Wood-Focused Showrooms](https://www.trendhunter.com/trends/dinesen-apartment.md) - [Nostalgic 70s-Inspired Apartments](https://www.trendhunter.com/trends/house-special-studio.md) - [Travel-Inspired Modern Residential Apartments](https://www.trendhunter.com/trends/west-chelsea-apartment.md) - [Ultra-Slick Modern Apartment Interiors](https://www.trendhunter.com/trends/modern-apartment-interior.md) - [Parisian Haussmann-Era Apartments](https://www.trendhunter.com/trends/uchronia.md) - [Eclectic Paris Apartments](https://www.trendhunter.com/trends/studio-asa.md) - [Texture-Varying Apartment Interiors](https://www.trendhunter.com/trends/flat-6.md) - [Immersive Domestic Design Exhibitions](https://www.trendhunter.com/trends/residence-exhibition.md)