# Eco Umbrellas Made of Garbage The Eco Brolly By Alex Covert | Published 2008-07-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-anywhere-umbrella-eco-brolly References: [dvice](http://dvice.com/archives/2008/07/eco_brolly_turn.php) & [yankodesign](http://www.yankodesign.com/index.php/2008/07/02/naked-unbrella/) Umbrellas are like 4x4 vehicles. They don't get appreciated until they're needed. The **Eco Brolly** is a quasi-umbrella design—quasi in the sense that there is only half of it, the skeleton. When it starts to rain, you simply unscrew the top, push a newspaper onto it and replace the screw. You suddenly have a makeshift barrier between you and the raindrops. **Implications** - This [eco umbrella](https://www.trendhunter.com/trends/original-duckhead) is small enough to fit inside your pocket and is very lightweight. It is made out of aluminum and would definitely come in handy in a big city where you can always find free newspapers hanging about. It is definitely an ingenious idea that is sure to be adopted by many. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 23% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-umbrellas:** Creating eco-friendly umbrellas from recycled materials can be a disruptive innovation opportunity in the umbrella industry, as consumers become more conscious about sustainability. - **Minimalist Design:** Developing minimalist umbrella designs that are easy to carry and store can provide a disruptive innovation opportunity to the umbrella industry, catering to consumers' preferences for convenience and portability. - **Smart Umbrellas:** Integrating technology into umbrellas, such as sensors that predict the weather or track the user's location, can offer a disruptive innovation opportunity in the umbrella industry, providing added value to customers. ### Industries Being Reshaped - **Recycling Industry:** The recycling industry can benefit from the production of eco-umbrellas, as this can create a new market for recycled materials and contribute to a more sustainable future. - **Outdoor Apparel Industry:** The outdoor apparel industry can explore innovative umbrella designs that are not only lightweight and easy to store, but also complement their product lines of outdoor clothing and accessories, providing a competitive edge in the market. - **Technology Industry:** The technology industry can collaborate with the umbrella industry to integrate technology, such as sensors, into traditional umbrellas, creating new opportunities for innovation and providing added value to customers. ## Related on Trend Hunter - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Waste-Collecting Recycle Trolleys](https://www.trendhunter.com/trends/the-brolley.md) - [Disappearing Umbrella Stands](https://www.trendhunter.com/trends/coilo.md) - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Modular Umbrella-Made Trading Stalls](https://www.trendhunter.com/trends/umbrella-crate-stall.md)