# Eye-Tracking Film Experiences The Angry River is a Revolutionary Take on Interactive Storytelling By Kalin Ned | Published 2020-04-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-angry-river References: [forbes](https://www.forbes.com/sites/jessedamiani/2019/02/18/the-angry-river-is-a-landmark-interactive-film-now-armen-perian-is-pushing-the-form-even-further/#430391c66f17) & [theangryriver](https://www.theangryriver.com) The Angry River is considered to be a "landmark interactive film" and it is justifiably so thanks to the advanced technology it uses to engage users. Unlike most contemporary [choose-your-own-adventure storytelling experiences](https://www.trendhunter.com/trends/talktostory-ai), The Angry River does not require users to make choices through click-based interactivity. Instead, the film "explores the relationship between sight and perspective" and creator Armen Perian taps [eye-tracking technology](https://www.trendhunter.com/trends/eyetracking-solution) to revolutionize the traditional viewing experience. The Angry River has a total of five possible endings. The story follows a family of human traffickers in Portland, Oregon. Through utilizing eye-tracking software, the film "determines which character you're most interested in, then dynamically edits itself to align with that character's point of view." In this way, The Angry River does not only allow for a seamless [interactive experience](https://www.trendhunter.com/trends/clixie-ai), but it also reflects a fraction of the viewer's subconscious interests. Image Credit: The Angry River/ Rosie Geozalian and Armen Perian ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Interactive Films:** Opportunity to create immersive storytelling experiences that engage users through novel techniques like eye-tracking technology. - **Eye-tracking Technology:** Potential to revolutionize traditional viewing experiences by dynamically editing content based on users' points of view. - **Personalized Storytelling:** Capability to tailor narratives to individuals' subconscious interests, enhancing viewer engagement. ### Who This Affects Most - **Film and Entertainment:** Disruptive innovation opportunity to create interactive film experiences that captivate audiences in new ways. - **Technology:** Opportunity to develop and improve eye-tracking software for various applications, including immersive storytelling. - **Market Research:** Potential to utilize eye-tracking technology to gain insights into viewer preferences and subconscious interests, informing content creation and marketing strategies. ## Related on Trend Hunter - [Interactive AI Storytelling](https://www.trendhunter.com/trends/euphoria-stories.md) - [Eye-Tracking Informational Aquariums](https://www.trendhunter.com/trends/ai-aquarium.md) - [Interactive Storytelling Platforms](https://www.trendhunter.com/trends/neverending-stories.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Interactive AI Reality Series](https://www.trendhunter.com/trends/rival-peak.md) - [Immersive Action-Adventure Games](https://www.trendhunter.com/trends/mindseye-game.md) - [AI-Generated Streaming Services](https://www.trendhunter.com/trends/dreamflare-ai.md) - [Interactive Story Platforms](https://www.trendhunter.com/trends/nicestory.md) - [Emotive Cinematic Experiences](https://www.trendhunter.com/trends/movies-of-mood.md)