# Hatted Hipster Beachtography The 'Ampal Creative' Summer Hat Collection is California Cool By Michael Hines | Published 2010-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-ampal-creative References: [highsnobiety](http://www.highsnobiety.com/news/2010/05/08/the-ampal-creative-summer-2010-hats/) & [theampalcreative](http://www.theampalcreative.com/) Hipsters invade [southern California beaches](https://www.trendhunter.com/trends/california-holiday) in their best fedoras and ball caps to showcase the 'Ampal Creative' [Summer Hat Collection](https://www.trendhunter.com/trends/pyper-malone). Straw fedoras are a crucial part of any so cal summer. I'm pretty traditional when it comes to my hats, but even I can get into what the Ampal Creative is offering here. These hats are handcrafted and come in a [variety of materials](https://www.trendhunter.com/trends/highdive) ranging from natural straw to denim. Peep the gallery if you need any more of an incentive to pick up one of these hats today. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 67% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Handcrafted Hats:** The demand for unique, handcrafted hats is on the rise, presenting opportunities for artisan hat makers. - **Summer Hat Collections:** Fashion brands can tap into the trend of creating exclusive summer hat collections to cater to beachgoers and fashion-conscious individuals. - **Material Variety:** Exploring a wide range of materials, from natural straw to denim, can offer innovative options in designing hats for different preferences and styles. ### Where This Applies - **Artisan Hat Making:** Artisan hat makers have the potential to disrupt the mass-produced hat market by offering unique and handcrafted options. - **Fashion Retail:** Fashion retailers can capitalize on the growing popularity of summer hat collections by incorporating them into their product offerings. - **Material Suppliers:** Suppliers of unconventional hat materials, such as denim, can seize the opportunity to cater to the demand for diverse hat options. ## Related on Trend Hunter - [Premium Headwear Collections](https://www.trendhunter.com/trends/pyper-malone.md) - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md)