# Golf-Themed Convenience Store Collections 7-Eleven Has Introduced 'The Always Open, Open' By Kalin Ned | Published 2024-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-always-open References: [prnewswire](https://www.prnewswire.com/news-releases/7-eleven-swings-big-with-the-latest-7collection-golf-drop-the-always-open-open-302199854.html) & [7collection](https://7collection.com/collections/convenience-tour)  [7-Eleven's](https://www.trendhunter.com/trends/convenience-tour) 'The Always Open, Open' is the company's second golf-themed collection. The goods are available on the 7Collection™ online store. 'The Always Open, Open' line combines the brand's distinctive style with [golf culture](https://www.trendhunter.com/trends/hypegolf-japan). The range includes premium items created in collaboration with [Sunday Golf](https://www.trendhunter.com/trends/sunday-golf) — from a lightweight vegan leather stand bag to a head cover and a cooler bag. The collection also features a range of fashionable apparel such as polos, windbreakers, retro button-ups, and sweater vests, designed for both comfort and style on the golf course. Casual golf T-shirts with convenience culture slogans, as well as caps, visors, and bucket hats, complete the offering. In celebration of the launch of 'The Always Open, Open,' 7-Eleven is running a social media sweepstakes, giving customers a chance to win items from the collection. Image Credit: 7-Eleven ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 81% | Activity: 82% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sport-infused Retail Collections:** The integration of sports and convenience store merchandise positions brands to create themed product lines that appeal to niche markets. - **Collaborative Apparel Lines:** Partnerships with specialty brands like Sunday Golf can produce unique collections that blend functionality with style, catering to specific customer interests. - **Social Media Engagement Campaigns:** Utilizing social media sweepstakes to promote product lines fosters customer interaction and brand loyalty through exciting, shareable online experiences. ### Industries Being Reshaped - **Convenience Retail:** Exploring themed merchandise collections can turn everyday convenience retail into a destination for exclusive, lifestyle-oriented purchases. - **Sports Equipment:** Collaborating with retail brands to offer co-branded sports equipment and apparel leverages cross-industry appeal and expands market reach. - **Apparel and Fashion:** Launching sport-themed fashion lines with recognizable brands opens new avenues in the apparel industry for sporty yet stylish clothing options. ## Related on Trend Hunter - [Nocturnal Golfwear Drops](https://www.trendhunter.com/trends/midnight-driving-club.md) - [Reissued Golf Bags](https://www.trendhunter.com/trends/7eleven-x-sunday-golf.md) - [QSR Golf Gear Collections](https://www.trendhunter.com/trends/arbys-birdies-beef-collection.md) - [Retailer-Branded Holiday Apparel](https://www.trendhunter.com/trends/7-eleven-2.md) - [Debut golf fashion series](https://www.trendhunter.com/trends/the-carnival-golf-collection.md) - [Elevated Golf Apparel](https://www.trendhunter.com/trends/eastside-golf-4.md) - [Street‑Meets‑Golf Apparel](https://www.trendhunter.com/trends/ovo-golf-collection.md) - [Collab Golf Culture Capsules](https://www.trendhunter.com/trends/hypegolf-japan.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md)