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# Sticky Page-Savers
The Albatros Bookmark Does Not Damage Your Novels

By Senduran Bhakthakumaran | Published 2012-03-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/the-albatros-bookmark1
References: [notcot.org](http://www.notcot.org/post/46528/) & [albatrosbookmark](http://www.albatrosbookmark.com/)

For avid bookworms who find it a drag to fumble with bookmarks that often fall out of place, the Albatros Bookmark is the latest product to help save pages in a non-damaging manner. It has a simple design that comes in a variety of colors and works with [special, long-lasting adhesive](https://www.trendhunter.com/trends/m-note) to keep paper in check.

The bookmark is made from polyester, and the adhesive can be removed and re-stuck according to the reader's preference or place in the story. On top of its amazingly versatile qualities, the Albatros bookmark strays away from conventional looks and doesn't stick out at the top of the page. Instead, it [folds inwards to avoid ripping pages](https://www.trendhunter.com/trends/dualscreen-ereader) when placing a novel in a purse of backpack.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 51% | Activity: 40% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Non-damaging Bookmarks:** The Albatros Bookmark offers a non-damaging solution for bookmarking pages in novels, providing an opportunity for companies to develop innovative alternatives to traditional bookmarks.
- **Versatile Adhesive:** The use of special, long-lasting adhesive in the Albatros Bookmark presents an opportunity for companies to explore new adhesive technologies for a wide range of applications, beyond bookmarking.
- **Innovative Design:** The unique folding inward design of the Albatros Bookmark creates a disruptive opportunity for companies to develop novel and space-saving bookmark designs.

### Industries Being Reshaped

- **Publishing:** The publishing industry can explore collaborations with bookmark manufacturers to create branded and custom-designed bookmarks that enhance the reading experience for consumers.
- **Adhesives:** The adhesive industry can capitalize on the demand for non-damaging and versatile adhesives, potentially developing new formulations or product lines specifically targeted for bookmarking and other paper-related applications.
- **Accessories:** Companies in the accessories industry, particularly those focused on reading and stationery products, can incorporate unique and innovative bookmark designs, like the Albatros Bookmark, into their product offerings to attract consumers seeking functional and stylish reading accessories.

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