# Alcohol-Powered Distilleries The Alaskan Brewing Co. is Retrofitting to Go Green By Rebecca Byers | Published 2013-02-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-alaskan-brewing-co References: [fastcoexist](http://www.fastcoexist.com/1681355/this-brewery-is-powered-by-beer) & [alaskanbeer](http://www.alaskanbeer.com/) As of mid-January 2013, the [Alaskan Brewing Co.](https://www.trendhunter.com/trends/crafty-canned-cocktail) has been partially powered by beer after retrofitting their system in order to cut its fuel costs. The brewery is now loaded with a unique boiler that burns the company's spent grain in its special furnace, which costs $1.8 million dollars, into steam which powers the a lot of the brewery's operations (approximately 70%). In the long-run, the eco-friendly switch is estimated to save them $450,000 per year in energy costs. The company's new system has also provided them with a sleek new slogan: "beer-powered beer." **Contact Information** The Alaskan Brewing Co. [website](http://www.alaskanbeer.com/) The Alaskan Brewing Co. on [Facebook](http://www.facebook.com/AlaskanBrewingCo) The Alaskan Brewing Co. on [Twitter](http://twitter.com/AlaskanBrewing) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Brewing:** Alaskan Brewing Co. harnesses the power of spent grain to partially power their operations, showcasing the trend of eco-friendly brewing. - **Energy Cost Savings:** Through their beer-powered system, Alaskan Brewing Co. saves an estimated $450,000 per year in energy costs, highlighting the trend of reducing operational expenses. - **Creative Branding:** The adoption of a new slogan, 'beer-powered beer,' by Alaskan Brewing Co. demonstrates the trend of using innovative branding strategies to differentiate in the market. ### Sectors Adopting This - **Brewing:** The brewing industry can explore the integration of energy-efficient systems and alternative power sources, like spent grain, to reduce costs and improve sustainability. - **Renewable Energy:** The renewable energy industry can find opportunities in developing systems that utilize organic waste, such as spent grain, as a source of renewable energy for various applications. - **Marketing and Advertising:** The marketing and advertising industry can support companies like Alaskan Brewing Co. in creating unique and memorable brand slogans that align with their innovative and sustainable practices. ## Related on Trend Hunter - [Sustainable Solar-Powered Beers](https://www.trendhunter.com/trends/oakham-sun-city.md) - [Spent Grain Alcohol Products](https://www.trendhunter.com/trends/zenso-alcoholic-beverages.md) - [Solar-Celebrating Summer Ales](https://www.trendhunter.com/trends/solar-summer-ale.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Upcycled Beer-Made Vodkas](https://www.trendhunter.com/trends/bad-beer-vodka.md) - [Eco-Friendly Alcohol Bottles](https://www.trendhunter.com/trends/glass-spirits-bottle.md) - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md) - [Low-Emissions Alcohol-Free Beers](https://www.trendhunter.com/trends/carlsberg-sweden-and-einride.md) - [Regenerative Grain Lagers](https://www.trendhunter.com/trends/kernza-lager.md)