# Romantic Dreamer Editorials The FGR 'The Age of Innocence' Photoshoot Stars Jordan Murray By Meghan Young | Published 2012-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-age-of-innocence References: [fashiongonerogue](http://fashiongonerogue.com/jordan-murray-zanita-morgan-age-innocence-fashion-rogue/) & [zanitamorgan](http://zanitamorgan.com/) The Age of Innocence online editorial, which was shot exclusively for Fashion Gone Rogue, was inspired by Sofia Coppola's 'The Virgin Suicides.' [Whimsically dark](https://www.trendhunter.com/trends/alessandro-micheles) and dreamily melancholy, it is hard to tell whether this damsel really is in distress or is simply succumbing to her pensive mood for the moment rather than for a lifetime, which could very well end prematurely. Lensed by Sydney-based photographer Zanita Morgan, model Jordan Murray embraces a sad soul with stoic expressions and listless poses. Whether swinging in the park or reading on concrete steps, nothing appears to cheer her up. Not even the [soft feminine wardrobe](https://www.trendhunter.com/trends/wild-rose-sparrow) that is comprised of labels such as Zimmermann, Fleur Wood and Friend of Mine. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Dreamy Editorials:** There is an opportunity for new editorial formats that embrace a dreamy, melancholy aesthetic for fashion and lifestyle brands. - **Whimsical Fashion:** Fashion houses can capitalize on the whimsical trend by featuring soft, feminine clothing and pastel colors in their collections. - **Pensive Photography:** There is a space for photography that captures pensive, melancholic moments that can be used for branding materials or advertising campaigns. ### Where This Applies - **Fashion:** Fashion brands can incorporate the dreamy aesthetic into their collections and marketing campaigns. - **Photography:** Photographers can experiment with this style to create unique and compelling imagery for marketing and branding purposes. - **Lifestyle:** Lifestyle brands can create content that appeals to the pastel-colored, dreamy aesthetic that is popular in fashion and photography. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)