# Inaugural Practicality-Focused Apparel Archon Launches with THE ADVENT OF NEW AGE Lookbook By Amy Duong | Published 2019-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-advent-of-new-age References: [embed.whatdropsnow](https://embed.whatdropsnow.com/products/ambush-safety-pin-link-bracelet-silver-silver-gold/go/ambush-design) & [instagram](https://www.instagram.com/archon_design/?utm_source=ig_embed) Archon is a brand new fashion label based out of Tokyo and its inaugural capsule is shown through the new 'THE ADVENT OF A NEW AGE' lookbook. The capsule features a technical standpoint that highlights premium tactile functionality through the means of fashion. In terms of design aesthetics, it borders between streetwear culture and workwear silhouettes, drawing a strong influence from athletics, hip hop, and tailored apparel. Some of the offerings include an urban mac coat, sleek collared tops, alongside graphic tie-dyed hoodie sweaters and tees. In addition to the apparel options, the label also works in collaboration with Makavelic on a series of bags that are ready to combat the weather. Some notable items from the range include the vibrant red parka with a plethora of pockets and the hooded coat with straps and deep pockets. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 34% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Technical Fashion:** Disruptive innovation opportunity: Explore the integration of advanced materials and technologies into fashion design to create functional and fashionable garments. - **Streetwear Culture:** Disruptive innovation opportunity: Combine elements of streetwear and workwear to create a new hybrid fashion style that appeals to urban consumers. - **Collaborative Collections:** Disruptive innovation opportunity: Foster collaborations between fashion brands and accessory designers to create unique and functional fashion pieces that cater to specific consumer needs. ### Sectors Adopting This - **Fashion Industry:** Disruptive innovation opportunity: Embrace the fusion of style and technology to create innovative apparel that resonates with fashion-forward consumers. - **Athletic Apparel Industry:** Disruptive innovation opportunity: Adapt athletic-inspired design aesthetics and functional features to create versatile and performance-oriented garments for everyday wear. - **Accessories Industry:** Disruptive innovation opportunity: Collaborate with fashion brands to develop accessories that perfectly complement and enhance the functionality of clothing items in the collection. ## Related on Trend Hunter - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Winter-Ready Minimal Apparel](https://www.trendhunter.com/trends/axel-arigato-2.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md)