# The Adidas Football Cathedral By Wilson Roberto | Published 2006-06-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-adidas-football-cathedral References: [adcritic](http://www.adcritic.com/printcritic/email/#1) & [2d3d4d.de](http://www.2d3d4d.de/) We're going to start seeing an explosion of [soccer ads during the World Cup](https://www.trendhunter.com/trends/fifa-club-world-cup) season of insanity, but I'm only posting the good stuff. Like this [Adidas](https://www.trendhunter.com/trends/sports-statues) fresco ceiling painting in the railway station in Cologne Germany. Quite beautiful. It's the Sistine Chapel of advertising. **Implications** - Advertisements that play off of religious paintings can be considered controversial. However, in this case of the [Adidas Football Cathedral](https://www.trendhunter.com/trends/adidas-you-got-this), it is a clear demonstration that the company understood their target audience. Soccer players as well as other sports participants have been put on a high pedestal and to the target, are literally godlike. The advertising agency was able to clearly identify their target demographics and executed a perfect ad. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 87% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Religious-themed Advertising:** Opportunity to create controversial yet attention-grabbing ads that resonate with specific target audiences. - **Targeted Sports Advertising:** Chance to appeal directly to sports participants by portraying them as godlike figures. - **Creative Outdoor Advertising:** Potential to use unconventional spaces like railway stations to create visually stunning ads that captivate audiences. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to push boundaries and create unique campaigns. - **Sports:** Chance for sports brands to connect with their target audience on a deeper level through thoughtful and creative advertising. - **Outdoor Media:** Possibility for outdoor media companies to offer innovative and eye-catching spaces for brands to display their advertisements. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Cathedral-Inspired Football Kits](https://www.trendhunter.com/trends/football-kit-design.md) - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Soccer-Themed Fragrance Pop-Ups](https://www.trendhunter.com/trends/brazil-and-argentina.md)