# Origami Sketch Paper Ads The Ad Pad Campaign Targets Advertising Creatives By Meghan Young | Published 2012-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-ad-pad-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/10/the-ad-pad-bird-boat-plane/) & [theadpad](https://theadpad.co.uk/) The Ad Pad campaign wants people to forget about the [iPad](https://www.trendhunter.com/trends/tech-accessories1) and instead focus on a more traditional medium to jot down and sketch out ideas. A [notepad and sketchbook](https://www.trendhunter.com/trends/notebook-system) for advertising creatives, The Ad Pad will inspire imaginations and creativity by way of a blank sheet of white paper bordered in black. This black border will save them the need to rummage around for a ruler, thus getting their ideas down faster. Conceived and executed by the United Kingdom-based company itself, The Ad Pad campaign features [origami artworks](https://www.trendhunter.com/trends/moleskine-and-issey-miyake) such as cranes and airplanes. Fun and simple, the ad campaign focuses on the tangible qualities of the product rather than pretending it's something that it's not. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 68% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Traditional Media Revival:** The trend suggests a renewed interest in traditional paper products, specifically notepads and sketchbooks. - **Utility-driven Design:** The trend indicates a shift towards design that is centered around utility and practicality, rather than aesthetics or gimmicks. - **Simplicity and Playfulness:** The trend highlights the importance of unpretentious campaigns that convey the essence of the product through fun and simple messages. ### Sectors Adopting This - **Advertising:** The industry has the potential to explore the use of traditional mediums such as notepads and sketchbooks for creating ad campaigns and artwork. - **Stationery:** The industry could leverage the trend towards traditional paper products by introducing innovative designs that cater to the specific needs and preferences of various target groups. - **Printing:** The industry can take advantage of the demand for practical and versatile paper products by offering high-quality printing services on different types of paper, such as sketch paper and origami paper. ## Related on Trend Hunter - [Cubic Minimalist Memo Pads](https://www.trendhunter.com/trends/memo-block.md) - [Practical Matte Desk Pads](https://www.trendhunter.com/trends/studio-pad.md) - [Analog Creativity-Inspired Installations](https://www.trendhunter.com/trends/unleash-your-genius.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md)